Building a Brand through digital storytelling and advocacy

Building a Brand through digital storytelling and advocacy

Digital Marketing Day 2019 Highlights Building a Brand through digital storytelling and advocacy In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Natalya Ratner, Head of Digital Experience & Content at Brand Scotland, talks about bringing together Scotland’s largest public sector bodies, in a first of its kind initiative, to create a strong international…

Mapping a holistic organisational approach to User Experience

Mapping a holistic organisational approach to User Experience

Digital Marketing Day 2019 Highlights Mapping a holistic organisational approach to User Experience As the user experience designer for Natural History Museum, Florence Okoye has to consider inclusive and accessible practice to create holistic services relevant to audiences. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Florence explores how you can create user journeys…

V&A Dundee

V&A Dundee

Digital Marketing Day 2019 Highlights V&A Dundee — a digital case study Russell Dornan joined V&A Dundee 18 months before the building opened. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — discover how Russell went about promoting a space that wasn’t available, and how he kept the momentum going once it was. V&A…

Keeping Your Audience

Keeping Your Audience

Digital Marketing Day 2019 Highlights Keeping your audience — creating engaging content During this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — content and channel strategist Jennifer Staves talks about how a change in editorial strategy — from blogging to magazine-style storytelling — enabled the Wellcome Collection to reach more people, with more engaging content,…

Engaging Digital Audiences

Engaging Digital Audiences

Digital Marketing Day 2019 Highlights Engaging Digital Audiences In this opening keynote at AMA Digital Marketing Day 2019 — Beyond Digital — Lisa Westcott Williams explains how DigVentures are amplifying physical experiences by transforming and extending them online, leading to a large percentage of the ‘crowd’ who now fund DigVentures being digital engagers only. Lisa discusses how they’re achieving…