DigiDay2019

Digital Marketing Day 2019 Highlights Building a Brand through digital storytelling and advocacy In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Natalya Ratner, Head of Digital Experience & Content at Brand Scotland, talks about bringing together Scotland’s largest public sector bodies, in a first of its kind initiative, to create a strong international…

Digital Marketing Day 2019 Highlights Mapping a holistic organisational approach to User Experience As the user experience designer for Natural History Museum, Florence Okoye has to consider inclusive and accessible practice to create holistic services relevant to audiences. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Florence explores how you can create user journeys…

Digital Marketing Day 2019 Highlights V&A Dundee — a digital case study Russell Dornan joined V&A Dundee 18 months before the building opened. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — discover how Russell went about promoting a space that wasn’t available, and how he kept the momentum going once it was. V&A…

Digital Marketing Day 2019 Highlights Exploiting data opportunities through API APIs (application programming interface) lets two applications talk to each other — CRM system to email platform, for instance — and can have huge benefits for marketing. Using Festivals Edinburgh as a case study, in this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — James…

Digital Marketing Day 2019 Highlights Keeping your audience — creating engaging content During this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — content and channel strategist Jennifer Staves talks about how a change in editorial strategy — from blogging to magazine-style storytelling — enabled the Wellcome Collection to reach more people, with more engaging content,…