DATA

DATA

Digital Marketing Day 2018 Highlights DATA — insights to inform your strategy How do you use data to inform strategy, test new offerings, and discover the bigger opportunities that might be out there? In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Chris Unitt will show you how to use commonly available tools and some…

The Art and Science of Storytelling

The Art and Science of Storytelling

Digital Marketing Day 2018 Highlights The Art and Science of Storytelling — a Storylab case study GlIn this breakout session at AMA Digital Marketing Day 2018 — Future Now, Shreepali Patel introduces Storylab — an interdisciplinary research institute that experiments with different approaches to storytelling. Shreepali explains how StoryLab uses data to tell engaging stories and explores how this might…

Radical Comms

Radical Comms

Digital Marketing Day 2018 Highlights Radical Comms — because we are not neutral Glasgow Women’s Library has a rich history of activism and radicalism. In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Hannah Wright discusses the challenges this throws up in allowing their comms to reflect their values. Radical Comms  — 37 minutes It covers:…

Digitally Literate Leadership

Digitally Literate Leadership

Digital Marketing Day 2018 Highlights Digitally Literate Leadership — why it matters There’s a lot of talk about the digital skills shortage but what about the lack of digital understanding across leadership? In this breakout at AMA Digital Marketing Day 2018 — Future Now, Petra Abbam will examine the ethical limitations and commercial opportunities of digital tools in cultural…

Insta Success

Insta Success

Digital Marketing Day 2018 Highlights Insta Success — a New York Public Library case study New York Public Library’s ‘Insta Novels’ project brought full, classic novels to the Instagram Stories platform. It grew the Library’s Instragram followers by 100,000 in the first month. In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Richert Schnorr shares the…

Becoming Data-Led

Becoming Data-Led

Digital Marketing Day 2018 Highlights Becoming Data-Led — audience engagement at the Royal Opera House The Royal Opera House has put data at the heart of its audience strategy. In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Lucy Sinclair explains how this has been achieved. Find out how the marketing, communications and digital plans have…

Our Digital Future

Our Digital Future

Digital Marketing Day 2018 Highlights Our Digital Future In this closing keynote session at AMA Digital Marketing Day 2018 — Future Now, Suhair Khan shares insights from her work at Google Arts & Culture. Our Digital Future — 37 minutes It covers: Explore trends and user behaviours How storytelling is a key part of the platform The future of digital…

The Future is Now

The Future is Now

Digital Marketing Day 2018 Highlights The Future is Now In this opening keynote session at AMA Digital Marketing Day 2018 — Future Now, futurist Anne Lise Kjaer looked at where the arts and cultural sector, and our audiences, might be heading. She shared her research and experience of consumer mindsets and trends, helping us to future gaze possible opportunities. The…