The Forever Project

The Forever Project

Digital Marketing Day 2017 Highlights The Forever Project Sarah Coward, Deputy CEO at the National Holocaust Centre and Museum, talks about the Forever Project the Centre’s new 3D interactive digital initiative that is preserving the voice of Holocaust survivors for future generations. This interview was recorded at Getting to Know You —  AMA’s Digital Marketing Day 2017. The…

Ones and Zeros

Ones and Zeros

Digital Marketing Day 2017 Highlights Ones and Zeros — from data to people Fed up with managing multiple systems, Artsadmin set out to create a new open-source CRM solution for the arts sector. Working with innovation agency Golant Media Ventures, Artsadmin’s journey led them into the world of data confidence, competence and coherence — and ultimately to…

Facebook and Instagram

Facebook and Instagram

Digital Marketing Day 2017 Highlights Facebook and Instagram — engaging global and local communities In this breakout session at AMA’s Digital Marketing Day 2017 — Getting to know you,  AMA’s CEO Cath Hume talks to Glenn Miller from Facebook. They discuss the changing relationship with audiences and how to better harness the power of communities across social media…

Digital Customer Service

Digital Customer Service

Digital Marketing Day 2017 Highlights Digital Customer Service — How the British Museum is getting to know you In this breakout session at AMA Digital Marketing Day 2017 — Getting to know you, Kate Carter and Coline Cuau explain the goals of the British Museum’s social media strategy. They discuss their approach to digital customer service integration and the…

Beyond the Consumer

Beyond the Consumer

Digital Marketing Day 2017 Highlights Beyond the consumer — rethinking online participation In the second keynote session at AMA’s Digital Marketing Day 2017 — Getting to know you, Jo Hunter suggests that by seeing people as active participants in our cause, as creative in their own right and not just audience members, we develop deeper relationships, gain better insight…

Is Culture Digital?

Is Culture Digital?

Digital Marketing Day 2017 Highlights Is culture digital? In the first keynote session at AMA’s Digital Marketing Day 2017 — Getting to know you, Will Saunders shares his experience of the Department for Digital, Culture, Media and Sport (DCMS) #Culture is Digital project. Given the fragmented and changing landscape, Will explores how the opportunities in front of us are…