DigiDay2016

Digital Marketing Day 2016 Highlights Relationship-enriching technology This breakout session Relationship-enriching technology — successes and failures of a digital-first journey took place at the AMA’s Digital Marketing Day 2016 — Iterate and Innovate. David Postill, Vice President of Marketing at Toronto Symphony Orchestra, explains how harnessing digital technology to build relationships has resulted in audience growth.  Relationship-enriching technology — 26 minutes It covers:…

Digital Marketing Day 2016 Highlights Becoming Agile — embracing change Owen Pringle, Founder and Director of therein, talks about changing norms during the breakout session Learning as you go — agile digital adventures at the AMA’s Digital Marketing Day 2016 — Iterate and Innovate. This session explored individual case studies from some of the DMA 3.0 Fellows’ experiments with agile methodology.   Changing…

Digital Marketing Day 2016 Highlights Becoming Agile — embracing change Barry Priest from Contact, Manchester, talks about embracing change during the breakout session Learning as you go — agile digital adventures at the AMA’s Digital Marketing Day 2016 — Iterate and Innovate. This session explored individual case studies from some of the DMA 3.0 Fellows’ experiments with agile methodology….