The Value of Benchmarking

The Value of Benchmarking

Conference 2019 Highlights The Value of Benchmarking Arts Fundraising & Philanthropy in partnership with MyCake launched the first Arts and Culture Fundraising dashboard in September 2018. The dashboard is designed to help organisations in the Arts Council England (ACE) National Portfolio and in the wider non-profit cultural sector, compare and contrast business models, their achievements in income…

SEO — Search Engine Optimisation

SEO — Search Engine Optimisation

Conference 2019 Highlights SEO — Search Engine Optimisation In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Chris Unitt guides you through getting search engines to work in your favour. From the technical basics, to local search engine optimisation (SEO), where to focus your efforts and – just as importantly – where…

Rewire your Marketing

Rewire your Marketing

Conference 2019 Highlights Rewire your Marketing In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Ali Forbes and Louise Cohen from the Royal Academy of Arts (RA) talk about the value of social media and engagement. They explore the importance of using a joined up approach to create great content across a…

Programmatic Advertising

Programmatic Advertising

Conference 2019 Highlights Programmatic Advertising In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Tessa Daniel explains how programmatic advertising allows you to effectively reach your target audience across the various platforms that they engage with, whatever your budget. Programmatic Advertising — 10 minute highlight It covers: An overview of programmatic advertising. Knowledge of…

Podcasting

Podcasting

Conference 2019 Highlights Podcasting — The power of audio In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Hannah Hethmon explores how podcasts and podcasting have provided arts organisations a powerful new tool for storytelling. You’ll learn why storytelling is so important, why podcasting is so well-suited to arts storytelling, and how…

Insta Novels

Insta Novels

Conference 2019 Highlights Insta Novels New York Public Library’s ‘Insta Novels’ project brought full, classic novels to the Instagram Stories platform as part of the Library’s wider digital engagement strategy. It grew the Library’s Instragram followers by nearly 100,000 in the first month. In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you —…

Start at the Top

Start at the Top

Conference 2019 Highlights Start at the Top — how to be an audience-focused organisation In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Annabel Turpin explains the process ARC has undertaken in creating its own personas. Discover how communication with their audiences has changed and the impact working with personas has had…

Future-proofing our Audiences

Future-proofing our Audiences

Conference 2019 Highlights Future-proofing our Audiences In this breakout at AMA conference 2019 — Rewire — culture, audiences & you — Victoria Daniel and David Collins consider how you can balance competing priorities alongside ambitious audience development strategies. From devising performances that challenge audience preconceptions to segmentation models that unearth new truths on customer behaviour. Future-proofing our Audiences — 10 minute…

Connecting Audience Data

Connecting Audience Data

Conference 2019 Highlights Connecting Audience Data In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Chris Unitt sets out the challenges and opportunities when bringing your audience data together and creating the fabled ‘single customer view’. Explore how to start bringing your data together across silos to make it more actionable in…

How Brand Strategy is Key to Organisational Success

How Brand Strategy is Key to Organisational Success

Conference 2019 Highlights How brand strategy is key to organisational success (but it’s got to come from within) In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Eleanor Appleby explores how having a compelling brand is key to building relationships with audiences and driving organisational success. She shares a simple but effective brand…