The Practicalities of Play

The Practicalities of Play

Conference 2018 Highlights The practicalities of play Children going to galleries and museums is a great idea but sometimes venues aren’t set up to be welcoming to those audiences. Sometimes, the expectations of young people, their parents and teachers, aren’t necessarily realistic. In this keynote session at AMA conference 2018 — The Power of Play — Sharna Jackson talks…

Audience Diversity Academy — what we’re learning

Audience Diversity Academy — what we’re learning

Conference 2018 Highlights Audience Diversity Academy — what we’re learning In this breakout session at AMA conference 2018 — The Power of Play — alumni from the AMA’s highly successful Audience Diversity Academy share insights from their experiments to connect with more diverse audience members and communities. AMA’s CEO, Cath Hume, also explains how the AMA is actively diversifying to…

The Brightest Heaven of Invention

The Brightest Heaven of Invention

Conference 2018 Highlights The Brightest Heaven of Invention —  rebranding Shakespeare’s Globe Shakespeare’s Globe recently undertook a wholesale rebrand. In this breakout session at AMA conference 2018 — The Power of Play — discover how the process redefined the Globe’s values and cause, successfully brought together previously silo’d departments, and how the new visual identity, created by The Partners, works to…

City of Culture 2017

City of Culture 2017

Conference 2018 Highlights City of Culture 2017 — a 365 day experience In this breakout session at AMA conference 2018 — The Power of Play — Phil Batty shares his experience and involvement of running the Hull City of Culture year. The project became an excuse to try new things. To learn, to fail, to experiment. The year was…

Working Together — Shared Ambition Panel

Working Together — Shared Ambition Panel

Conference 2018 Highlights Working Together — Shared Ambition Panel What would happen if your organisation brought its marketing and fundraising functions closer together?In 2017 the AMA launched the flagship programme, Shared Ambition — fundraising and marketing together, in partnership with Baker Richards, as part of the Arts Fundraising & Philanthropy programme. In this breakout session…

Do you measure up?

Do you measure up?

Conference 2018 Highlights Do you measure up? — checking analytics In this breakout session at AMA conference 2018 — The Power of Play — Daniel Rowles introduces the key concepts and techniques that will enable you to monitor, analyse and improve your website, content and digital campaigns. Focusing on Google Analytics, learn how to make sense of the wide range…

Building the Basics

Building the Basics

Conference 2018 Highlights Building the Basics How good does it feel when you’ve got a grasp of the fundamentals of arts marketing? When you’ve got your foundations set, you can start trying new things, experimenting and dazzling your colleagues with your out-there ideas. In this breakout session at AMA conference 2018 — The Power of Play — Sarah Ogle…

Roots, Robots and Riots

Roots, Robots and Riots

Conference 2018 Highlights Roots, Robots and Riots — revolutionising dance across Wales National Dance Company Wales has been mixing it up. They’ve tried new ways of working as a contemporary dance company — beyond theatres, collaborating with other artforms, and surprising people in their own neighbourhoods. It’s all part of a strategy to bring dance…

Let’s Get Serious About Play

Let’s Get Serious About Play

Conference 2018 Highlights Let’s get serious about Play — creating resilience Creativity. Imagination. Curiosity. How can these essential elements of play help ensure resiliance in your organisation? Organisations that intentionally create space for play make room for ways of thinking that enable exploration. This breakout session at AMA conference 2018 — The Power of Play — will help you discover…

Generating Value From Play

Generating Value From Play

Conference 2018 Highlights Generating value from play This breakout session at AMA conference 2018 — The Power of Play — explores what innovation means for your organisation. What innovation and entrepreneurial creativity are, and how you can manage them to develop the new and make effective changes. Generating value from play — 42 minutes 54 seconds It covers A clearer understanding…