Relationship-enriching Technology

Relationship-enriching Technology

Digital Marketing Day 2016 Highlights Relationship-enriching technology This breakout session Relationship-enriching technology — successes and failures of a digital-first journey took place at the AMA’s Digital Marketing Day 2016 — Iterate and Innovate. David Postill, Vice President of Marketing at Toronto Symphony Orchestra, explains how harnessing digital technology to build relationships has resulted in audience growth.  Relationship-enriching technology — 26 minutes It covers:…

Changing Norms

Changing Norms

Digital Marketing Day 2016 Highlights Becoming Agile — embracing change Owen Pringle, Founder and Director of therein, talks about changing norms during the breakout session Learning as you go — agile digital adventures at the AMA’s Digital Marketing Day 2016 — Iterate and Innovate. This session explored individual case studies from some of the DMA 3.0 Fellows’ experiments with agile methodology.   Changing…

Embracing Change

Embracing Change

Digital Marketing Day 2016 Highlights Becoming Agile — embracing change Barry Priest from Contact, Manchester, talks about embracing change during the breakout session Learning as you go — agile digital adventures at the AMA’s Digital Marketing Day 2016 — Iterate and Innovate. This session explored individual case studies from some of the DMA 3.0 Fellows’ experiments with agile methodology….

The Value of Benchmarking

The Value of Benchmarking

Conference 2019 Highlights The Value of Benchmarking Arts Fundraising & Philanthropy in partnership with MyCake launched the first Arts and Culture Fundraising dashboard in September 2018. The dashboard is designed to help organisations in the Arts Council England (ACE) National Portfolio and in the wider non-profit cultural sector, compare and contrast business models, their achievements in income…

SEO — Search Engine Optimisation

SEO — Search Engine Optimisation

Conference 2019 Highlights SEO — Search Engine Optimisation In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Chris Unitt guides you through getting search engines to work in your favour. From the technical basics, to local search engine optimisation (SEO), where to focus your efforts and – just as importantly – where…

Rewire your Marketing

Rewire your Marketing

Conference 2019 Highlights Rewire your Marketing In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Ali Forbes and Louise Cohen from the Royal Academy of Arts (RA) talk about the value of social media and engagement. They explore the importance of using a joined up approach to create great content across a…

Programmatic Advertising

Programmatic Advertising

Conference 2019 Highlights Programmatic Advertising In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Tessa Daniel explains how programmatic advertising allows you to effectively reach your target audience across the various platforms that they engage with, whatever your budget. Programmatic Advertising — 10 minute highlight It covers: An overview of programmatic advertising. Knowledge of…

Podcasting

Podcasting

Conference 2019 Highlights Podcasting — The power of audio In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Hannah Hethmon explores how podcasts and podcasting have provided arts organisations a powerful new tool for storytelling. You’ll learn why storytelling is so important, why podcasting is so well-suited to arts storytelling, and how…

Insta Novels

Insta Novels

Conference 2019 Highlights Insta Novels New York Public Library’s ‘Insta Novels’ project brought full, classic novels to the Instagram Stories platform as part of the Library’s wider digital engagement strategy. It grew the Library’s Instragram followers by nearly 100,000 in the first month. In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you —…

Start at the Top

Start at the Top

Conference 2019 Highlights Start at the Top — how to be an audience-focused organisation In this breakout session at AMA conference 2019 — Rewire — culture, audiences & you — Annabel Turpin explains the process ARC has undertaken in creating its own personas. Discover how communication with their audiences has changed and the impact working with personas has had…