The Art and Science of Storytelling

The Art and Science of Storytelling

Digital Marketing Day 2018 Highlights The Art and Science of Storytelling — a Storylab case study GlIn this breakout session at AMA Digital Marketing Day 2018 — Future Now, Shreepali Patel introduces Storylab — an interdisciplinary research institute that experiments with different approaches to storytelling. Shreepali explains how StoryLab uses data to tell engaging stories and explores how this might…

Radical Comms

Radical Comms

Digital Marketing Day 2018 Highlights Radical Comms — because we are not neutral Glasgow Women’s Library has a rich history of activism and radicalism. In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Hannah Wright discusses the challenges this throws up in allowing their comms to reflect their values. Radical Comms  — 37 minutes It covers:…

Digitally Literate Leadership

Digitally Literate Leadership

Digital Marketing Day 2018 Highlights Digitally Literate Leadership — why it matters There’s a lot of talk about the digital skills shortage but what about the lack of digital understanding across leadership? In this breakout at AMA Digital Marketing Day 2018 — Future Now, Petra Abbam will examine the ethical limitations and commercial opportunities of digital tools in cultural…

Insta Success

Insta Success

Digital Marketing Day 2018 Highlights Insta Success — a New York Public Library case study New York Public Library’s ‘Insta Novels’ project brought full, classic novels to the Instagram Stories platform. It grew the Library’s Instragram followers by 100,000 in the first month. In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Richert Schnorr shares the…

Becoming Data-Led

Becoming Data-Led

Digital Marketing Day 2018 Highlights Becoming Data-Led — audience engagement at the Royal Opera House The Royal Opera House has put data at the heart of its audience strategy. In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Lucy Sinclair explains how this has been achieved. Find out how the marketing, communications and digital plans have…

The Forever Project

The Forever Project

Digital Marketing Day 2017 Highlights The Forever Project Sarah Coward, Deputy CEO at the National Holocaust Centre and Museum, talks about the Forever Project the Centre’s new 3D interactive digital initiative that is preserving the voice of Holocaust survivors for future generations. This interview was recorded at Getting to Know You —  AMA’s Digital Marketing Day 2017. The…

Ones and Zeros

Ones and Zeros

Digital Marketing Day 2017 Highlights Ones and Zeros — from data to people Fed up with managing multiple systems, Artsadmin set out to create a new open-source CRM solution for the arts sector. Working with innovation agency Golant Media Ventures, Artsadmin’s journey led them into the world of data confidence, competence and coherence — and ultimately to…

Facebook and Instagram

Facebook and Instagram

Digital Marketing Day 2017 Highlights Facebook and Instagram — engaging global and local communities In this breakout session at AMA’s Digital Marketing Day 2017 — Getting to know you,  AMA’s CEO Cath Hume talks to Glenn Miller from Facebook. They discuss the changing relationship with audiences and how to better harness the power of communities across social media…

Digital Customer Service

Digital Customer Service

Digital Marketing Day 2017 Highlights Digital Customer Service — How the British Museum is getting to know you In this breakout session at AMA Digital Marketing Day 2017 — Getting to know you, Kate Carter and Coline Cuau explain the goals of the British Museum’s social media strategy. They discuss their approach to digital customer service integration and the…

Beyond the Consumer

Beyond the Consumer

Digital Marketing Day 2017 Highlights Beyond the consumer — rethinking online participation In the second keynote session at AMA’s Digital Marketing Day 2017 — Getting to know you, Jo Hunter suggests that by seeing people as active participants in our cause, as creative in their own right and not just audience members, we develop deeper relationships, gain better insight…