What Comes First?

What Comes First?

Inclusivity and Audiences Day 2019 Highlights What comes first, a change in marketing or a change in organisational culture? In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Richard Loftus argues that change is needed as he considers the question: what comes first, a change in marketing or a change in…

The Architecture of Language

The Architecture of Language

Inclusivity and Audiences Day 2019 Highlights The Architecture of Language In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Dr Martin Glynn talks about the importance of the voices you use to communicate your values in order to create your message to create the experience of your brand/organisation. The Architecture of…

Audiences: to leave or to remain

Audiences: to leave or to remain

Inclusivity and Audiences Day 2019 Highlights Audiences: to leave or to remain In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Harpreet Kaur considers how audiences develop their tastes and evolve, and how arts leaders and audiences are collaborating to respond to the rise of extreme political views and exploring ways…

Does everyone count?

Does everyone count?

Inclusivity and Audiences Day 2019 Highlights Does everyone count? Children and young people In this provocation at AMA’s Inclusivity and Audiences Day 2019 — Smashing Systems & Building Blocks  — Michelle Lord explores the systemic challenges and motivations that led to the development of XP and XPlore. This collaborative prototype project was recently delivered in areas of low social…

Building a Brand through digital storytelling and advocacy

Building a Brand through digital storytelling and advocacy

Digital Marketing Day 2019 Highlights Building a Brand through digital storytelling and advocacy In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Natalya Ratner, Head of Digital Experience & Content at Brand Scotland, talks about bringing together Scotland’s largest public sector bodies, in a first of its kind initiative, to create a strong international…

Mapping a holistic organisational approach to User Experience

Mapping a holistic organisational approach to User Experience

Digital Marketing Day 2019 Highlights Mapping a holistic organisational approach to User Experience As the user experience designer for Natural History Museum, Florence Okoye has to consider inclusive and accessible practice to create holistic services relevant to audiences. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — Florence explores how you can create user journeys…

V&A Dundee

V&A Dundee

Digital Marketing Day 2019 Highlights V&A Dundee — a digital case study Russell Dornan joined V&A Dundee 18 months before the building opened. In this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — discover how Russell went about promoting a space that wasn’t available, and how he kept the momentum going once it was. V&A…

Keeping Your Audience

Keeping Your Audience

Digital Marketing Day 2019 Highlights Keeping your audience — creating engaging content During this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — content and channel strategist Jennifer Staves talks about how a change in editorial strategy — from blogging to magazine-style storytelling — enabled the Wellcome Collection to reach more people, with more engaging content,…

DATA

DATA

Digital Marketing Day 2018 Highlights DATA — insights to inform your strategy How do you use data to inform strategy, test new offerings, and discover the bigger opportunities that might be out there? In this breakout session at AMA Digital Marketing Day 2018 — Future Now, Chris Unitt will show you how to use commonly available tools and some…