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Michelle Lord headshot

Strength in Numbers — establishing a culture of collaboration

What is it about?

projects / data / policy / holistic practice / partnerships

How do we know if we are making a positive difference and becoming more inclusive (and what happens if the answers are uncomfortable)? Discover more about the recent prototype project, XP and XPlore, delivered in Cambridgeshire. It was developed to help improve arts engagement by children and young people, particularly those from disadvantaged backgrounds.

You’ll hear first hand how innovative partnerships and a coalition model was adopted to deliver the projects. Michelle will explain how the collaborative and data-driven approach led to the project’s success — for the young people taking part as well as the cultural organisations involved. You’ll understand how local authorities can play a key role in addressing inequality. You’ll also explore how targeted communications can go beyond past behaviour and attendance.

This workshop will prompt you to take a holistic view of how families, children and young people want to engage. How can you champion a user-led, rather than organisation-led approach to improving inequality and inclusion? You’ll also explore what we mean by impact — what is the change we want to see and it is measurable?

View more information on Inclusivity and Audiences Day 2019 and book your place.

What will I gain?

— An understanding of effective ways to work collaboratively

— Ways to identify factors that are known to contribute to inequality of access to arts and culture

— A rounded understanding of how to measure the impact of your work

Who is it for?

This strategic workshop is for those planning partnership work or looking to build on their approach to engaging young people.


Michelle Lord | Senior Arts Development Officer | Cambridge City Council

Michelle is Senior Arts Development Officer for Cambridge City Council.  She manages the Cambridgeshire Culture Card scheme, and is a member of the MyCambridge Cultural Education Partnership.

Michelle has delivered numerous arts projects and cultural events, was Learning and Participation Producer at mac, a lecturer in Photography, Art and Design; and a visual artist.