Ideal for Heads and Directors who want to set strategic direction and drive change

AMA’s Strategic Marketing Retreats are intensive residentials that take your marketing, strategy and leadership skills to the next level.

  • Advanced level is ideal for more senior marketing and communication professionals who are looking to develop as leaders, looking at business strategy in relation to their roles.
  • Intermediate level is for marketing and communication professionals who are looking to be more strategic in their marketing thinking and with their teams.

Each Retreat takes place over 2 days on-location, and the price includes accommodation and food.

Delegate numbers are strictly controlled to ensure personalised, focused learning and development in a supportive environment.

Register Interest

Places are strictly limited to 24 individuals. Cost includes food and accomodation.

The Advanced Retreat will take place in Jan 2023. Tickets will be on sale later this year.

Early Bird Member Rate: £995 + VAT (until Sept 30 2022)

Standard Member Rate: £1295 + VAT

Non-Member Rate: £1495 + VAT

Advanced Retreat: Our Approach

Photo: Leo Cinicolo Photography

“beyond excellent, making this training programme very relevant to take back to my organisation”

“I found the whole thing very relevant. The elements of this course could be used for management and leadership across the organisation”

2018 Delegates

The Advanced Retreat will help equip you to tackle change management, to pivot business models and manage financial strategies and income streams. It’s ideal if you’re at senior level and want to take on, or have just taken on, more responsibility for steering the strategic direction of your organisation.

It’s a great way to accelerate your leadership and business skills, and will also provide you with insight into how to develop a more resilient, audience-focused and inclusive organisation.

The programme contains a mix of: 

  • Formal learning from speakers and trainers 
  • Experiential learning to help put ideas into practice  
  • Discussion groups  

Over 2 days, you’ll get the opportunity to hear from sector experts, work on practical applications, and network and connect with peers. Many Retreat delegates remain in contact with each other years after the programme ends.

Learning & Takeaways

The course is an in-depth exploration of topics which work together to support your development.

It will cover:

  • business planning
  • leadership skills
  • change management
  • risk management
  • financial planning 
  • leadership style

You’ll have the opportunity to explore ideas and to apply them to a real life situation, to gain practical understanding of the theory. You’ll work on practical examples and applications to put the learning into practice.


Advanced Retreats create strategic leaders with the theory and practical skills to support their CEO in achieving their business aims, and in creating resilient, inclusive organisations.

Delegates add value to their organisations through the skills and insights acquired during the programme, leading to more organisational impact as champions of change.

“Underestimated the impact of this residential programme, powerful, thought provoking and certainly confidence building, there’s nothing like it for arts professionals. The programme content and choice of speakers was exceptional.

2015 Delegate feedback


Your Retreat takes place at the Holiday Inn, in Leicester. Included in the ticket price is overnight accommodation, breakfast, lunch and dinner.

It’s located a ten-minute cab ride from the train station, and 15 minutes from the M1.

If you’ve got any accessibility needs, we’ll do our utmost to accommodate them, just let know. You can find out about Holiday Inn’s accessibility information on their website.


We source trainers based on their expertise in each topic area covered by the Retreat. We’ll be announcing the trainers and releasing more information about the content to be covered nearer the time.

Examples of past trainers include:

Julie Aldridge

Julie Aldridge Consulting

Susan Royce

Change Consultant

Mark Wright

Director, People Create Ltd

Diane Ragsdale

Andrew W Mellon Foundation