What is it about?
This session will help you plan an effective social media strategy, including how to utilise a selection of channels, the use of paid media, content planning and effectiveness measurement.
Using a range of free tools and techniques throughout, that you can take away and use straight away, the session will focus on achieving maximum impact with minimal time and budget.
What will I gain?
— An understanding of social media channel best practice
— Practical ways to approach content planning
— An understanding of social media analytics measurement
Who is it for?
This is a Strategic session, aimed at mid career level delegates.
Daniel Rowles | CEO | Target Internet
Daniel has been working in Digital Marketing and Digital Transformation for the past 23 years, with extensive experience working both client side and within the agency environment.
He is a Programme Director for Imperial College Business School, a Fellow of the Chartered Institute of Marketing, CEO of TargetInternet.com and founding director of the Digital Leadership Programme.
He is also the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast, and an award-winning author for publisher Kogan Page (Mobile Marketing, Digital Branding, Building Digital Culture, Podcast Marketing Strategy) who books have been translated into 12 languages.
Daniel has helped organisations of all types to use digital effectively, working with a wide range of businesses, from startups through to global clients like the BBC, Sony, Google, Tesco, Vodafone, Mercedes, Barclays and many more.