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Shared Ambition — fundraising and marketing together

Shared Ambition — fundraising and marketing together

What would happen if your organisation brought its marketing and fundraising functions closer together?

Shared Ambition — fundraising and marketing together is a change programme that considers this very question. After three successful cohorts of organisations, we will be running the programme again in 2020. Please contact Jemma for further information.

The programme

Phase 1 — review

An introductory Skype call with one of the programme trainers to review how marketers and fundraisers work together, the benefits of this approach and the challenges you face.

You will then lead an internal discussion exercise with your team prior to attending the residential (planned during your Skype call with the support of a trainer).

Phase 2 — residential

A bespoke 2½ day residential programme based on the findings from Phase 1, to include:

  • Tools and frameworks and how best to use them to help shape thinking
  • High level training in effective organisational culture, latest strategic thinking and the role of fundraising and marketing in a resilient business model
  • Support from experienced facilitators

Phase 3 — follow up support

Two online coaching sessions with one of the facilitators from the programme to help embed an experiment or project to further your Shared Ambition.


Participants 2019

“Shared Ambition gave us some much needed time to reflect on our progress working together, and make a plan for the future. This led to the development of a business case which made a clear, compelling proposition for expanding our work together and building further capacity in the membership team.”
Rose Cashman-Pugsley and Emma Evans
Eden Project

“The Shared Ambition scheme is a really valuable initiative that has already made a difference to our organisation.”
Liam Verity, Senior Marketing Manager
Northern Ballet

“Really enjoyable and helpful to have the time away as a team to reflect and plan. Empathy mapping especially useful – now using it in every area of work!”
Victoria Sanderson, Marketing & Communications Manager
Seven Stories

Shared Ambition is managed by the AMA as part of the Arts Fundraising and Philanthropy programme.

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Image courtesy of Cryptic © Louise Mather