Fundraising and marketing together
What would happen if your organisation brought its marketing and fundraising functions closer together?
Shared Ambition — fundraising and marketing together is a change programme that considers this very question. After two successful cohorts of organisations, 12 more now have the opportunity to take part as we run the programme again in 2019.
The programme is all about change and we are looking for individuals who are committed to leading change within their organisation and are in a position to do so.
Applications are welcome from organisations in England. Each application requires 2 people — one person whose role includes marketing and one person whose role includes fundraising. We know that this isn’t how all organisations are structured, so for smaller organisations this may include individuals with broader roles e.g. where fundraising falls to the CEO.
The programme is made possible at a heavily subsidised rate, thanks to funding from Arts Council England. Each organisation is required to contribute only £595 + VAT. This is just 25% of the actual cost of the programme.
“Shared Ambition gave us some much needed time to reflect on our progress working together, and make a plan for the future. This led to the development of a business case which made a clear, compelling proposition for expanding our work together and building further capacity in the membership team.”
Rose Cashman-Pugsley and Emma Evans
“The Shared Ambition scheme is a really valuable initiative that has already made a difference to our organisation.”
Liam Verity, Senior Marketing Manager
“Really enjoyable and helpful to have the time away as a team to reflect and plan. Empathy mapping especially useful – now using it in every area of work!”
Victoria Sanderson, Marketing & Communications Manager
Phase 1 — review
An introductory Skype call with one of the programme trainers to review how marketers and fundraisers work together, the benefits of this approach and the challenges you face.
You will then lead an internal discussion exercise with your team prior to attending the residential (planned during your Skype call with the support of a trainer).
Phase 2 — residential
9 – 11 October 2019, Leicester
A bespoke 2.5 day residential programme based on the findings from Phase 1, to include:
- Tools and frameworks and how best to use them to help shape thinking
- High level training in effective organisational culture, latest strategic thinking and the role of fundraising and marketing in a resilient business model
- Support from experienced facilitators
Phase 3 — follow up support
Two online coaching sessions with one of the facilitators from the programme to help embed an experiment or project to further your Shared Ambition.