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Shared Ambition: Dynamic Audience Strategies

Shared Ambition – Dynamic Audience Strategies 

for Marketing, Fundraising & Audience Development

Who is it for?

For large organisations, the CEO, Head of Marketing and Head of Fundraising will need to come to all sessions to get the full benefit. Organisations with smaller teams require the CEO and one relevant member of the team to attend.  

This programme supports the development of new marketing, fundraising and audience strategies to ensure your organisation’s survival.

We will work to support you and help you identify where your audiences and income will come from, taking into account current trends and opportunities. 

Address the current challenges specific to your organisation

How the CEO/Organisation leader and their senior Marketer and Fundraiser work and plan together can make a huge impact on your organisation’s resilience. 

This programme helps you, as a team, work out a plan for the tricky here-and-now and beyond. We’ll look at how you are going to reach, engage and build relationships with audiences and endure as a business. 

You’ll work together to make a plan to take your organisation forward, with refreshed audience, marketing and fundraising strategies.

24 organisations can take part – we are looking for organisations keen to re-think audiences, marketing and fundraising strategies.

The programme is delivered entirely online. This activity is part of the Arts Fundraising & Philanthropy Sector Support Organisation programme funded by Arts Council England (ACE), and the Centre for Cultural Value will be working to collect and share your experiences as part of this group 

Here’s what some previous participants (Jane Macpherson  – Sadler’s Wells; and Lorna Clayton-Rawle – The Tetley) have to say:

The Programme

There are five elements to Shared Ambition – Dynamic Strategies:

  • Online Workshops
  • Small-Group Facilitated Sessions 
  • Breakfast Briefings 
  • Group Presentations 
  • On-going Coaching

Learning from, sharing with and supporting each other is an important part of the programme. This is a safe space to speak freely and candidly about challenges you face, as we help you work towards solutions.

Online Workshops

Leading Through Change

Indhu Rubasingham, Artistic Director, Kiln 

25 Nov 2020, 10-11.30 

Best Practice in Business Plan Development

Melanie Eusebe, Business Strategist 

3 Dec 2020, 2-3.30

Cultures That Thrive

Ishreen Bradley, Consultant

9 Dec 2020, 10-11.30 

Post COVID Audiences

Dr Ben Walmsley, Director, Centre for Cultural Value

7 Jan 2021, 10-11.30 

Re-imagining Audience Strategies

Michelle Wright, CEO & Founder, Cause4 

13 Jan 2021, 10-11.30 

Small Group Facilitated Sessions

Your team will work with 5 other organisations across three online facilitated sessions to develop dynamic audience strategies. You will work with one of these four facilitators: 

  • Michelle Wright, CEO & Founder, Cause4 
  • Melanie Eusebe, Business Strategist 

Groups will be allocated once the 24 places have been filled.

  • Group 1:
    • 19 Jan, 9 Feb, 16 Mar – all 10-1
  • Group 2:
    • 20 Jan, 10 Feb, 17 Mar – all 10-1
  • Group 3:
    • 21 Jan, 11 Feb, 18 Mar – all 10-1
  • Group 4:
    • 19 Jan, 9 Feb, 16 Mar – all 1.30-4.30

Breakfast Briefings

Sector leaders share their struggles and successes as they discuss how they are leading through change.

These short sessions will provide an opportunity to feel connected across the sector and reassured by like-minded professionals facing similar challenges. These briefings are being confirmed with the first three speakers ready to announce: 

  • 27 Jan
    • Clare Connor — Chief Executive, The Place
  • 3 Feb
    • Karena Johnson — Artistic Director & CEO, Hoxton Hall
  • 24 Feb
    • Miranda Lowe — Principal Curator, Natural History Museum
  • 3 Mar
    • TBC
  • 10 Mar
    • TBC

All sessions run 9.45-10.30

Group Presentations

Online or in person on 31 Mar 2021 – dependent on Government guidelines.

Share with and hear from fellow delegates how the audience strategies that you have developed during the programme are shaping up. 

We will bring together a panel made up from our speakers, facilitators and funders to respond to your presentations. We will provide feedback, and presentation training support as needed.

On-going Coaching

Working in your small group and with your appointed facilitator, you can access three online group coaching sessions between April and September 2021. These are an opportunity to check in with your group, share what you are finding difficult and what’s working well.  

Sessions will be two hours each and take place in May, July, and September.

Take Part

The true cost for each organisation is over £1,600+VAT, but with support from Arts Council England we can offer this programme at subsidised rates. If you are having difficulty finding the money for this course, please contact Cath Hume, CEO confidentially.

Organisations with a turnover of £5m and over
£900 + VAT

ACE NPOs and organisations with a turnover under £5m
£600 + VAT 

Image courtesy of Unsplash
Image courtesy of
Image courtesy of Unsplash
Speaker headshots provided by named speakers