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Setting the Tone – a spiral model

Image courtesy of Raymond Bobgan — Raymond in rehearsal © Steve Wagner

What is it about?

The Executive Artistic Director of Cleveland Public Theatre will share how he uses the spiral model (originally used in software development). Raymond will explain how this model, based on risk patterns and process models, works for him and his team.
Discover some of the programmes Raymond has implemented including Teatr Publico de Cleveland and Masrah Cleveland Al-Arabi. He has sought to broaden and diversify the theatre’s audiences and done so through collaboration with local communities. Hear about the successes and challenges of these projects. You’ll learn what happens when you open your organisation, create space for people and ensure they feel valued.

What will I gain?

— An understanding of an audience-first approach and what this can mean for an organisation
— Tips for embedding audiences across programming and fundraising
— Insight into how an alternative model of approaching audience diversity can impact an organisation

Raymond Bobgan| Executive Artistic Director | Cleveland Public Theatre