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Hello, we’re Supercool – an approachable, experienced and straight-talking team of problem-solvers. We combine design, technology and data to make life easier for arts and cultural organisations – and your audiences.

Since 2004 we’ve been collaborating with clients – from big theatres to intimate venues, global touring companies to local festivals – on websites, digital strategy, and branding projects.

Together, we craft smart, beautiful and efficient solutions that improve your long-term resilience; helping you increase revenue and get closer to audiences. Supercool’s in-house know-how includes: digital brand development; user-centred, inclusive design; responsive web development; technical integration; ticketing and fundraising; data analysis; and strategic consultancy.

A belief that art and culture is for everyone runs through everything we do – from the big picture to the finest detail.

Kate Mroczkowski
Strategy Director
Tel: 0121 233 2837



How to Create Engaging, Effective Calls to Action
Supercool have put together some practical tips to help you create Calls to Action (CTAs) that engage audiences and achieve your business goals. View the full Supercool Resource.
Tags: Increasing Engagement & Income | Websites that Work

How to create a sustainable website
In this series of three articles, Supercool delve into how your website's design, code, hosting and content can add to its energy consumption – and what you can do to save energy. View the full Supercool Resource.
Tags: Websites that Work

Preparing images for your website
This overview from Supercool explains some of the technical detail and terminology it can be helpful for you to understand ahead of preparing images and uploading them to your website. Part of their How to create great online images series.
Tags: Websites that Work

Arts + Culture In Lockdown – Views From Within
Ideas, experiences, and some things that spark joy in a series of guest posts from people working in arts and cultural organisations during lockdown.
Tags: Core Skills

Preparing for your next big on-sale
Lessons learned the hard way when managing a (new) website during a big online on-sale.  Notes from a 2018 talk.
Tags: Increasing Engagement & Income | Websites that Work

Planning for a multi-language website
Helpful suggestions based on work with Welsh National Opera. Includes considerations around user interface design, content management system, templated text and search, and listing of search results.
Tags: Websites that Work

Writing an ace website brief
Tips for arts venues briefing for a new website with online ticketing integration to help you choose the right agency, ensure requirements are met during the project, and to evaluate the completed project.
Tags: Platforms & Tools | Websites that Work

Powerful ‘Search’ with instant results
A search function is more likely to result in conversions. Supercool share their work with Midland Arts Centre in creating a key feature, the "Course finder" search functionality.
Tags: Increasing Engagement & Income | Websites that Work

Using feedback to better your website
Tips from Supercool on how to manage feedback and use it to make informed decisions that improve your website.
Tags: Websites that Work

How agencies can help your hunt for a ticketing system
A new ticketing/CRM system will need to integrate with your website. Getting digital agencies involved at an earlier stage of the search can help you avoid surprises around functionality and costs. Supercool explain how.
Tags: Platforms & Tools

Amazon’s accidental email template
Amazon accidentally sent out an email template and it included some really useful copywriting tips. Supercool share their thoughts.
Tags: Content Creation

Is the ‘Support’ page dead?
Understand what the Support page is good at and how to get more traffic there, with these tips from Supercool.
Tags: Increasing Engagement & Income | Websites that Work

Creative and data-driven online campaigns
Your website is a great place to share your case for support with existing and potential donors. Supercool walk you through how to build the best online experience for potential donors.
Tags: Increasing Engagement & Income | Websites that Work

Creating successful online fundraising campaigns
Supercool sees organisations use smart tools, creativity, imagination and storytelling to achieve great fundraising results online, and share practical tips and real-world examples in this article.
Tags: Increasing Engagement & Income

How easy is it to donate online?
Supercool attempted to donate to 15 arts, cultural and heritage organisations to test online donation processes and reports back on the findings.
Tags: Increasing Engagement & Income | Research

Making your website part of your customer-facing team
Your website could be helping customer-facing teams day-to-day, and better serving users who are looking for specific – and timely – information. Supercool shares insights.
Tags: Websites that Work

How To Write Good Alt Text
'Alt text' is a contraction of 'alternative text'. It's a short written description of an image, which makes sense of that image when it can't be viewed for some reason. Well-written alt text is important to your website's accessibility, and its search engine optimisation. Read more.
Tags: Websites that Work

The WOW Foundation: website case study
Supercool launched a new website for this global movement – in just 6 weeks to house an ambitious digital festival. Here's how it went...
Tags: Websites that Work

Theatr Clwyd: website case study
Case study of Supercool's fully-bilingual and Spektrix-integrated website, produced with and for Theatr Clwyd.
Tags: Websites that Work

Sheffield Theatres: website case study
Launched in tandem with Sheffield Theatres' new brand identity, Supercool worked to create a website designed for the audience, rather than reflecting organisational structure.
Tags: Websites that Work

Frantic Assembly: website case study
Supercool work to create a website designed to communicate Frantic’s emphasis on empowering others through their work.
Tags: Websites that Work

Bristol Old Vic: website case study
Supercool introduced clear, intuitive navigation, bold typographic hierarchy, and 'layering' effects combine to create distinction and personality as part of the new website launch.
Tags: Websites that Work

Bishopsgate Institute: website case study
Supercool worked to create an easy-to-use website with an expansive and varied offering and a goal to keep things simple for users. View the full Supercool Resource.
Tags: Websites that Work

What our clients say

It has been a pleasure to work with Supercool from start to finish. We now have a site that is not only bang up-to-date but hugely adaptable for our future business needs.

Alice Wheeler – Head of Marketing, Bristol Old Vic

We’re so delighted with the new site … The process has felt really collaborative, supportive and smooth – it’s been a genuine pleasure.

Vic Murray – Head of Communications, Traverse Theatre

Supercool are a delight; creative, inventive and easy to talk to. From first contact, through Discovery and build, to Delivery and aftercare – they are always approachable, professional and on it!

Kerry Whelan – Executive Director, Frantic Assembly

Having a digital platform that could both host the festival and that we felt so proud to point people to was an amazing moment for WOW. We look forward to building on the work so far.

Jude Kelly – Founder and Director, The WOW Foundation

Supercool take the time to get to know your organisation … resulting in an understanding of both your commercial needs and the best ways to assist staff in their work.

Lindsey Cook – Marketing and Communications Director, Midlands Arts Centre

Supercool are a bloody delight to work with. They listen and give ideas, but more importantly, push back if they think an idea can be done in a different way. It’s a really great way of working to get something better – collaboratively. Trust them and you get rewarded.

Sam Freeman – Communications and Giving Director, Theatr Clwyd

This is my second project with Supercool, and it happened again: rather than a supplier/client relationship it feels like a collaboration with a team that cares as much as we do about the end result. And the result is an elegant, clear and flexible website.

Charlotte Gross – Director of Audience and Media, National Theatre of Scotland

What can I say – thank you for your amazing work on our website – it has caused a great splash and has inspired me and my team. You guys are amazing.

Dan Bates – Chief Executive, Sheffield Theatres