One Further

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One Further is a digital analytics and usability research agency that serves the cultural sector. We help our clients to understand how people engage with them online so they can provide better digital experiences.

We work with the British Museum, Royal Academy of Arts, Tate and the V&A, as well as many performing arts organisations and other charities.

Chris Unitt



How to audit your museum website
For many museums, the website is the most important part of their online presence. In this guide, One Further discusses some of the most effective ways to audit a museum website, covering website analytics, search engine optimisation, museums content and usability.
Tags: Metrics & Data | Websites that Work

Using website analytics to improve the ticket buying experience
Website analytics provide a crucial source of insight to organisations that want to provide the best possible online ticket buying experience for their audiences, customers, and patrons. Chris Unitt from One Further explores how ticketing providers, web agencies and in-house teams can work together to use data to create a better ticketing experience.
Tags: Metrics & Data | Platforms & Tools | Websites that Work