Mobius Industries

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We’re Mobius. Our award-winning team provide PR, marketing, design, print and distribution services for the arts, specialising in theatre, comedy and dance.

We work to support some of the most exciting venues, companies and practitioners in the UK with a track record of success in London, on the national touring circuit and at festivals across the UK. We pride ourselves on our detailed understanding of the industry, our history of developing cutting-edge marketing techniques and our passion for live performance.

Richard Fitzmaurice
Managing Director
Email: richard@mobiusindustries.com
Tel: 020 3195 6269

Visit: www.mobiusindustries.com



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The Producer’s perspective of Comedy Criticism
In our final column on the state of comedy criticism, Owen Donovan, the managing director of Berk's Nest, looks at the importance of reviews from a comedy producer's perspective. Berk's Nesthas had considerable success in recent years, producing shows by Rose Matafeo and Richard Gadd, which both won Edinburgh Comedy Awards. They recently produced Catherine Cohen's acclaimed UK tour. View the full Mobius Industries Resource.
Tags: Audience Behaviour | Platforms & Tools | Research

Publicist Madeleine Bennett on the state of Comedy Criticism
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. The latest piece in this current series on the state of comedy criticism offers the perspective of the publicist. Madelaine Bennett is the Managing Director of The GingerBread Agency. At the Edinburgh Festival last summer she represented a number of comedy acts including rising star Jordan Gray, who picked up an Edinburgh Comedy Award nomination for Best Show. View the full Mobius Industries Resource.
Tags: Content Creation | Outreach & Collaboration

The State of Arts PR Survey 2023
Over the past month, Mobius Industries has run the first in a new annual survey aimed at taking the temperature of arts PR across the country. The results show that regional coverage and the cost of living crisis are high on PRs' list of concerns, with reduced space for arts coverage also featuring prominently. View the full Mobius Industries Resource.
Tags: Metrics & Data

The Performer’s perspective on Comedy Criticism
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. In the second piece in Dessau's guest editorship about comedy criticism, Bethany Black offers us the performer's perspective Stand-up Bethany Black is "one of the UK circuit's finest night-time raconteurs" (British Comedy Guide). Also an acclaimed writer and actor, you may recognise Bethany from her roles in Cucumber, Banana, Tofu (C4), No Offence (C4) and Doctor Who (BBC). Winner of the Joe.co.uk comedy award 2020, she is a team captain along with Michael Legge and host Matt Hoss on the new hit music quiz podcast: This is A Music Quiz, and she is on tour in the spring. View the full Mobius Industries Resource.
Tags: Audience Behaviour | Outreach & Collaboration | Teams, Management & Culture

Guest editor Bruce Dessau: How does the comedy industry view press coverage
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. Below he talks about the state of comedy criticism and the increasing problem of getting tickets to review shows. In the first in a series of articles on the subject of comedy criticism, he explores the difficulties involved in getting access to shows, asks what the purpose of reviews is, and reflects on whether an artist has a right to refuse to give critics access to their show. Future articles in this series will look at the same issues from the perspective of the performer, the producer and the publicist. View the full Mobius Industries Resource.
Tags: Content Creation | Increasing Engagement & Income | Increasing Reach | Platforms & Tools

How Newsletters are changing the face of Theatre Journalism
Fergus Morgan is a freelance arts journalist, specialising in theatre. His work has appeared in The Stage, TimeOut, Vice, The Independent, WhatsOnStage and elsewhere, and he publishes his own newsletter featuring emerging theatremakers, The Crush Bar, on Substack. In the last piece of his guest editorship, Morgan takes a look at the expanding world of theatre newsletters, and if they offer a sustainable future for freelance writers and industry professionals. View the full Mobius Industries Resource.
Tags: Increasing Engagement & Income | Increasing Reach | Metrics & Data

Guest Post: How can theatre podcasts become sustainable?
Tim Bano is a freelance radio and podcast producer and award-winning arts journalist. He has worked extensively on programmes for BBC Radio 3 and 4 including Desert Island Discs, Loose Ends, Front Row, Start the Week, Free Thinking, Saturday Live and Rewinder with Greg James. As a journalist he has written for the Guardian, Financial Times, Time Out, Metro and the Independent and is currently chief theatre critic for The Stage newspaper, specialising in musical theatre. He produces The Stage’s theatre podcast Seven Stages, and the V&A's Theatre Voice. This piece was commissioned by Fergus Morgan in his role as Guest Editor for the Mobius blog. View the full Mobius Industries Resource.
Tags: Content Creation

Guest Post: Youtube – The quiet boom of British Theatre Journalism
Robert Wallace is a freelance theatre journalist and podcast producer. He is also the founder of TheatreGB, an online editorial producing news, reviews, interviews and feature content on the thriving UK theatre scene. Here, Robert takes a look at the thriving theatre journalism scene on YouTube and evaluates its place within the wider journalistic landscape. This piece was commissioned by Fergus Morgan in his role as Guest Editor for the Mobius blog. View the full Mobius Industries Resource.
Tags: Content Creation | Increasing Engagement & Income | Marketing Planning | Outreach & Collaboration

Is there a future for Journalism?
Fergus Morgan is a freelance arts journalist, specialising in theatre. His work has appeared in The Stage, TimeOut, Vice, The Independent, WhatsOnStage and elsewhere, and he publishes his own newsletter featuring emerging theatremakers, The Crush Bar, on Substack. In the first piece of his series, Morgan evaluates the ever-changing nature of theatre journalism, in the face of eroding cultural coverage in the media. View the full Mobius Industries Resource.
Tags: Content Creation | Outreach & Collaboration

Five tips for finding an Edinburgh Fringe PR
Whilst August seems a long way off, now is the time to be gearing up for the Fringe and a good time to be approaching potential PRs to work with you on your show. Our Head of Press Emma Bergegives her five top tips about finding the right PR.

Tags: Increasing Engagement & Income | Increasing Reach | Outreach & Collaboration

Five tips for Seeding and Inboxing
Whilst most organisations these days have a website and email account associated with them, many organisations and grassroots community spaces exist only on Facebook, Instagram, Meetup and ticketing sites like Eventbrite and DICE. Marketing Assistant Frank Bertoletti shares some tips on reaching alternative online spaces through seeding and inboxing.
Tags: Audience Behaviour | Audience Development & Strategy | Increasing Engagement & Income | Increasing Reach | Outreach & Collaboration

Making your application process as accessible as possible – part 2
David Ralf, Executive Director & CEO of Theatre Deli on their recent artistic director appointments of Nathan Geering & Ryan Harston. In the second part of the conversation, David continues to speak with Mobius on how he and his team made the recruitment process as open and accessible as possible. Here he speaks about application methods, whittling candidates down, unconscious bias and more. View the full Mobius Industries Resource.
Tags: Accessibility & Inclusivity | Teams, Management & Culture

Making your application process as accessible as possible
David Ralf, Executive Director & CEO of Theatre Deli on their recent artistic director appointments of Nathan Geering & Ryan Harston. He speaks to Mobius on how he and his team made the recruitment process as open and accessible as possible, what that involved and why this understanding is so important for all companies moving forwards. View the full Mobius Industries Resource.
Tags: Accessibility & Inclusivity | Teams, Management & Culture

Is there still a place for digital audio with a return to live performance?
Fergus Morgan speaks to Mobius Industries about the boom in podcasting and audio performance during the pandemic. With so many companies moving their output into this digital world, is it here to stay now live performance is making its return? View the full Mobius Industries Resource.
Tags: Content Creation

Five Tips on SEO Success
Mobius Industries cover the basics of Search Engine Optimisation (SEO) to help you ensure internet users can find your site and your site can reach the right internet users for free. View the full Mobius Industries Resource.
Tags: Platforms & Tools | Websites that Work

Five tips on success in social media
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Content Creation | Core Skills

Five tips on giving interviews to the press
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Core Skills

Five tips on using images in your press campaign
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Content Creation | Core Skills

Upswing’s Vicky Amedume writes on diversity vs inclusion
“Diversity is being invited to the party. Inclusion is being asked to dance.” – Vernā Myers
Tags: Audience Development & Strategy | Outreach & Collaboration

Jo Caird on the rapid growth of theatre for babies
While grown-up audiences fret about sweet wrappers and mobile phones, patrons of early years theatre are merrily storming the stage, grabbing the props and bursting into noisy tears if they see something they don’t like. And so they should – after all, what’s the point of theatre if not to provoke a response?
Tags: Audience Behaviour | Audience Development & Strategy




What our clients say

The Mobius team is a real pleasure to work with and what’s more they deliver great results. They have provided us with a stable, robust and high performing PR service at a time where we needed to urgently fill a gap. We know we can count on them to get great coverage and get on with work with the same commitment as an in-house PR professional which is rare for agencies.

Caroline Schreiber – Head of Communications at The Place


Mobius are great to work with and have been consistently helpful, responsive and communicative. They are quick and efficient and are able to give useful, informed advice and ideas.

Lyric Hammersmith


They deliver reliable, well-researched campaigns founded in an expert understanding of the arts.

The Albany


Friendly and responsive – a great team to work with!

Royal Horticultural Society


The Mobius team were fantastic at identifying and targeting key community groups on social media whilst promoting The Gruffalo Live-stream. Their thorough and active approach proved successful for engaging parents and families.

Tall Stories


Mobius planned and delivered the marketing campaign for Shubbak 2019, London’s largest festival of contemporary Arab culture. Mobius offered a dedicated, efficient and responsive team successfully ‘juggling’ a festival-wide campaign with event-specific campaigns in collaboration with multiple venue partners.

Eckhard Thiemann – Shubbak


Mobius Industries have been marketing consultants for our annual festival since 2004. Their work for us has had a large, important and very positive impact and we are delighted to have them as part of the festival team. They are dynamic, responsive colleagues, full of energy and excellent ideas. They are inventive and on the ball, meticulous, thorough, professional and responsible in everything they do.

Joseph Seelig and Helen Lannaghan – Directors, London International Mime Festival


From the outset of our relationship with them, Mobius has believed in what we do and has been fully committed to helping us tell our story to the widest possible audience across the UK. Through the support Mobius provided we have achieved increased coverage from a greater number of key titles and outlets. Furthermore, the expert advice Mobius has given us has helped us to ensure that our key messages have always been effectively communicated.

Sherman Theatre


Mobius are without doubt the best company for PR that we have worked with, which is why we have continued to collaborate with them for years. Not only is the work they do bespoke, ultra professional and high quality, they’re also a really lovely team of people to work with.

George Mann – Co-artistic Director, Ad Infinitum


Mobius made sure our show was a highlight of the London Christmas calendar – liaising with LGBTQ+ and celebrity journalists as well expanding the reach into the theatre and arts press. They were responsive, understanding and able to work flexibly with us to ensure excellent coverage across the board.

Nic Connaughton – Head of Theatre, Pleasance