Mobius Industries
We’re Mobius. Our award-winning team provide PR, marketing, design, print and distribution services for the arts, specialising in theatre, comedy and dance.
We work to support some of the most exciting venues, companies and practitioners in the UK with a track record of success in London, on the national touring circuit and at festivals across the UK. We pride ourselves on our detailed understanding of the industry, our history of developing cutting-edge marketing techniques and our passion for live performance.
Richard FitzmauriceManaging Director
Email: richard@mobiusindustries.com
Tel: 020 3195 6269
Visit: www.mobiusindustries.com
Links
AI on Stage: Control, Consent and What’s NextIn the wake of Shy Girl being pulled from shelves and the rise of Suno in the music industry, AI is an ever-pressing concern for anyone working in the culture sector. In a new series of posts on AI, we will take stock of recent developments, asking where theatre sits in the current landscape and what we can expect to come next. Sam Goodman (Partner) and Shay Kennedy (Associate) work across Theatre and Digital at Lee & Thompson, one of the UK's leading media and entertainment law firms and write for the blog on the legal implications of using AI in the arts. View the full Mobius Industries Resource.
Tags: Platforms & Tools | Research
UGC: The Fine Art of Authenticity
In our “Influence in Play" series, Mobius’ Influencer Team look at the value of online fandoms and social media content creators and the rise of User Generated Content in arts marketing and PR. You can read the first instalment from Marketing Account Executive Juliet here, which explores authenticity in UGC. This second blog, from Communications Assistant Eve, delves into the power of UGC in the world of theatre influencers and content creators. View the full Mobius Industries Resource.
Tags: Content Creation | Increasing Reach | Marketing Planning
The Rest Is Podcasting
This week, The Podcast Show took over the Business Design Centre in Islington, London, bringing together the global podcasting community for the largest international festival dedicated to the business of podcasting. With more than 350 speakers across four stages, the event explored everything from the current state of the industry to trending podcast topics and the growing role of AI. Major players including BBC Sounds, Apple, and iHeart Podcasts were among those in attendance. To mark the occasion, we caught up with two friends of Mobius: freelance podcast producer Harriet Wells, who has created shows for BBC Sounds, and Michelle Flower from the Camden Fringe, who told us more about why they got into podcasting, their process and what they think is next for the industry… View the full Mobius Industries Resource.
Tags: Content Creation | Outreach & Collaboration
What Was That?: The Rebirth of Guerrilla Marketing in the Arts
Something is dancing on the horizon. I feel it in my bones. It’s almost time for Lorde Summer. If you’re a frequent reader of the blog, you’ll know that we love a branded summer. Barbie summer, Rat Girl summer, Brat summer, marketers just can’t resist a good brand. And the internet has started to rumble with hints of a new summer on its way: but is it Lorde Summer....or dare I say it, Guerilla Marketing Summer? View the full Mobius Industries Resource.
Tags: Audience Behaviour | Content Creation | Marketing Planning
2026 Trend Predictions
Is it already reaching the point where Christmas feels like a hundred years ago? That's because we're solidly into 2026! And along with making new resolutions for the year ahead we wanted to get some trend predictions from some of our marketing, media, press and digital friends. Do you have any other predictions for the arts and culture sector this year? We'd love to hear them. View the full Mobius Industries Resource.
Tags: Marketing Planning | Research
The State of Arts PR Survey 2026
Publication Closures, AI and Funding and Budget Cuts Top Concerns for Arts PRs in 2026. For the third year, we have run our annual survey aimed at taking the temperature of arts PR across the UK. The survey reveals that:
- Well over half (65%) cited further publication closures as their main concern for the year ahead.
- Views on AI are divided with just over half (55%) using it to help reduce work load while the same proportion raised concerns about a lack of regulation.
- More than four in five respondents (83%) feel that the media fuels a sense of division in the UK withover a third (38%) stating they felt their projects didn’t secure the coverage they thought it would because of its subject matter.
Tags: Research
The State of Arts PR Survey 2025
For the third year, we have run our annual survey aimed at taking the temperature of arts PR across the UK. The survey reveals that
- Two thirds cited that decline in space and an oversaturated market were their biggest worries for 2025
- 25% listed influencer relations in their top five responsibilities, a rise from 3% in last year’s survey
- Coverage in 2024 was easier to achieve than predicted at the start of the year
- Regional broadcast cited as the easiest to achieve in comparison with the previous year, whilst national broadcast was the most difficult
Tags: Research
The Producer’s perspective of Comedy Criticism
In our final column on the state of comedy criticism, Owen Donovan, the managing director of Berk's Nest, looks at the importance of reviews from a comedy producer's perspective. Berk's Nesthas had considerable success in recent years, producing shows by Rose Matafeo and Richard Gadd, which both won Edinburgh Comedy Awards. They recently produced Catherine Cohen's acclaimed UK tour. View the full Mobius Industries Resource.
Tags: Audience Behaviour | Platforms & Tools | Research
Publicist Madeleine Bennett on the state of Comedy Criticism
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. The latest piece in this current series on the state of comedy criticism offers the perspective of the publicist. Madelaine Bennett is the Managing Director of The GingerBread Agency. At the Edinburgh Festival last summer she represented a number of comedy acts including rising star Jordan Gray, who picked up an Edinburgh Comedy Award nomination for Best Show. View the full Mobius Industries Resource.
Tags: Content Creation | Outreach & Collaboration
The State of Arts PR Survey 2023
Over the past month, Mobius Industries has run the first in a new annual survey aimed at taking the temperature of arts PR across the country. The results show that regional coverage and the cost of living crisis are high on PRs' list of concerns, with reduced space for arts coverage also featuring prominently. View the full Mobius Industries Resource.
Tags: Metrics & Data
The Performer’s perspective on Comedy Criticism
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. In the second piece in Dessau's guest editorship about comedy criticism, Bethany Black offers us the performer's perspective Stand-up Bethany Black is "one of the UK circuit's finest night-time raconteurs" (British Comedy Guide). Also an acclaimed writer and actor, you may recognise Bethany from her roles in Cucumber, Banana, Tofu (C4), No Offence (C4) and Doctor Who (BBC). Winner of the Joe.co.uk comedy award 2020, she is a team captain along with Michael Legge and host Matt Hoss on the new hit music quiz podcast: This is A Music Quiz, and she is on tour in the spring. View the full Mobius Industries Resource.
Tags: Audience Behaviour | Outreach & Collaboration | Teams, Management & Culture
Guest editor Bruce Dessau: How does the comedy industry view press coverage
Bruce Dessau is the comedy critic of the Evening Standard and the editor of the comedy website beyondthejoke.co.uk. Below he talks about the state of comedy criticism and the increasing problem of getting tickets to review shows. In the first in a series of articles on the subject of comedy criticism, he explores the difficulties involved in getting access to shows, asks what the purpose of reviews is, and reflects on whether an artist has a right to refuse to give critics access to their show. Future articles in this series will look at the same issues from the perspective of the performer, the producer and the publicist. View the full Mobius Industries Resource.
Tags: Content Creation | Increasing Engagement & Income | Increasing Reach | Platforms & Tools
How Newsletters are changing the face of Theatre Journalism
Fergus Morgan is a freelance arts journalist, specialising in theatre. His work has appeared in The Stage, TimeOut, Vice, The Independent, WhatsOnStage and elsewhere, and he publishes his own newsletter featuring emerging theatremakers, The Crush Bar, on Substack. In the last piece of his guest editorship, Morgan takes a look at the expanding world of theatre newsletters, and if they offer a sustainable future for freelance writers and industry professionals. View the full Mobius Industries Resource.
Tags: Increasing Engagement & Income | Increasing Reach | Metrics & Data
Guest Post: How can theatre podcasts become sustainable?
Tim Bano is a freelance radio and podcast producer and award-winning arts journalist. He has worked extensively on programmes for BBC Radio 3 and 4 including Desert Island Discs, Loose Ends, Front Row, Start the Week, Free Thinking, Saturday Live and Rewinder with Greg James. As a journalist he has written for the Guardian, Financial Times, Time Out, Metro and the Independent and is currently chief theatre critic for The Stage newspaper, specialising in musical theatre. He produces The Stage’s theatre podcast Seven Stages, and the V&A's Theatre Voice. This piece was commissioned by Fergus Morgan in his role as Guest Editor for the Mobius blog. View the full Mobius Industries Resource.
Tags: Content Creation
Guest Post: Youtube – The quiet boom of British Theatre Journalism
Robert Wallace is a freelance theatre journalist and podcast producer. He is also the founder of TheatreGB, an online editorial producing news, reviews, interviews and feature content on the thriving UK theatre scene. Here, Robert takes a look at the thriving theatre journalism scene on YouTube and evaluates its place within the wider journalistic landscape. This piece was commissioned by Fergus Morgan in his role as Guest Editor for the Mobius blog. View the full Mobius Industries Resource.
Tags: Content Creation | Increasing Engagement & Income | Marketing Planning | Outreach & Collaboration
Is there a future for Journalism?
Fergus Morgan is a freelance arts journalist, specialising in theatre. His work has appeared in The Stage, TimeOut, Vice, The Independent, WhatsOnStage and elsewhere, and he publishes his own newsletter featuring emerging theatremakers, The Crush Bar, on Substack. In the first piece of his series, Morgan evaluates the ever-changing nature of theatre journalism, in the face of eroding cultural coverage in the media. View the full Mobius Industries Resource.
Tags: Content Creation | Outreach & Collaboration
Five tips for finding an Edinburgh Fringe PR
Whilst August seems a long way off, now is the time to be gearing up for the Fringe and a good time to be approaching potential PRs to work with you on your show. Our Head of Press Emma Bergegives her five top tips about finding the right PR.
Tags: Increasing Engagement & Income | Increasing Reach | Outreach & Collaboration
Five tips for Seeding and Inboxing
Whilst most organisations these days have a website and email account associated with them, many organisations and grassroots community spaces exist only on Facebook, Instagram, Meetup and ticketing sites like Eventbrite and DICE. Marketing Assistant Frank Bertoletti shares some tips on reaching alternative online spaces through seeding and inboxing.
Tags: Audience Behaviour | Audience Development & Strategy | Increasing Engagement & Income | Increasing Reach | Outreach & Collaboration
Making your application process as accessible as possible – part 2
David Ralf, Executive Director & CEO of Theatre Deli on their recent artistic director appointments of Nathan Geering & Ryan Harston. In the second part of the conversation, David continues to speak with Mobius on how he and his team made the recruitment process as open and accessible as possible. Here he speaks about application methods, whittling candidates down, unconscious bias and more. View the full Mobius Industries Resource.
Tags: Accessibility & Inclusivity | Teams, Management & Culture
Making your application process as accessible as possible
David Ralf, Executive Director & CEO of Theatre Deli on their recent artistic director appointments of Nathan Geering & Ryan Harston. He speaks to Mobius on how he and his team made the recruitment process as open and accessible as possible, what that involved and why this understanding is so important for all companies moving forwards. View the full Mobius Industries Resource.
Tags: Accessibility & Inclusivity | Teams, Management & Culture
Is there still a place for digital audio with a return to live performance?
Fergus Morgan speaks to Mobius Industries about the boom in podcasting and audio performance during the pandemic. With so many companies moving their output into this digital world, is it here to stay now live performance is making its return? View the full Mobius Industries Resource.
Tags: Content Creation
Five Tips on SEO Success
Mobius Industries cover the basics of Search Engine Optimisation (SEO) to help you ensure internet users can find your site and your site can reach the right internet users for free. View the full Mobius Industries Resource.
Tags: Platforms & Tools | Websites that Work
Five tips on success in social media
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Content Creation | Core Skills
Five tips on giving interviews to the press
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Core Skills
Five tips on using images in your press campaign
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Content Creation | Core Skills
Upswing’s Vicky Amedume writes on diversity vs inclusion
“Diversity is being invited to the party. Inclusion is being asked to dance.” – Vernā Myers
Tags: Audience Development & Strategy | Outreach & Collaboration
Jo Caird on the rapid growth of theatre for babies
While grown-up audiences fret about sweet wrappers and mobile phones, patrons of early years theatre are merrily storming the stage, grabbing the props and bursting into noisy tears if they see something they don’t like. And so they should – after all, what’s the point of theatre if not to provoke a response?
Tags: Audience Behaviour | Audience Development & Strategy
Mobius are great to work with and have been consistently helpful, responsive and communicative. They are quick and efficient and are able to give useful, informed advice and ideas.
They deliver reliable, well-researched campaigns founded in an expert understanding of the arts.
Friendly and responsive – a great team to work with!
The Mobius team were fantastic at identifying and targeting key community groups on social media whilst promoting The Gruffalo Live-stream. Their thorough and active approach proved successful for engaging parents and families.
Mobius planned and delivered the marketing campaign for Shubbak 2019, London’s largest festival of contemporary Arab culture. Mobius offered a dedicated, efficient and responsive team successfully ‘juggling’ a festival-wide campaign with event-specific campaigns in collaboration with multiple venue partners.
Mobius Industries have been marketing consultants for our annual festival since 2004. Their work for us has had a large, important and very positive impact and we are delighted to have them as part of the festival team. They are dynamic, responsive colleagues, full of energy and excellent ideas. They are inventive and on the ball, meticulous, thorough, professional and responsible in everything they do.
From the outset of our relationship with them, Mobius has believed in what we do and has been fully committed to helping us tell our story to the widest possible audience across the UK. Through the support Mobius provided we have achieved increased coverage from a greater number of key titles and outlets. Furthermore, the expert advice Mobius has given us has helped us to ensure that our key messages have always been effectively communicated.
Mobius are without doubt the best company for PR that we have worked with, which is why we have continued to collaborate with them for years. Not only is the work they do bespoke, ultra professional and high quality, they’re also a really lovely team of people to work with.
Mobius made sure our show was a highlight of the London Christmas calendar – liaising with LGBTQ+ and celebrity journalists as well expanding the reach into the theatre and arts press. They were responsive, understanding and able to work flexibly with us to ensure excellent coverage across the board.
Tags: Audience Behaviour | Audience Development & Strategy | Increasing Engagement & Income | Increasing Reach | Outreach & Collaboration
Making your application process as accessible as possible – part 2
David Ralf, Executive Director & CEO of Theatre Deli on their recent artistic director appointments of Nathan Geering & Ryan Harston. In the second part of the conversation, David continues to speak with Mobius on how he and his team made the recruitment process as open and accessible as possible. Here he speaks about application methods, whittling candidates down, unconscious bias and more. View the full Mobius Industries Resource.
Tags: Accessibility & Inclusivity | Teams, Management & Culture
Making your application process as accessible as possible
David Ralf, Executive Director & CEO of Theatre Deli on their recent artistic director appointments of Nathan Geering & Ryan Harston. He speaks to Mobius on how he and his team made the recruitment process as open and accessible as possible, what that involved and why this understanding is so important for all companies moving forwards. View the full Mobius Industries Resource.
Tags: Accessibility & Inclusivity | Teams, Management & Culture
Is there still a place for digital audio with a return to live performance?
Fergus Morgan speaks to Mobius Industries about the boom in podcasting and audio performance during the pandemic. With so many companies moving their output into this digital world, is it here to stay now live performance is making its return? View the full Mobius Industries Resource.
Tags: Content Creation
Five Tips on SEO Success
Mobius Industries cover the basics of Search Engine Optimisation (SEO) to help you ensure internet users can find your site and your site can reach the right internet users for free. View the full Mobius Industries Resource.
Tags: Platforms & Tools | Websites that Work
Five tips on success in social media
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Content Creation | Core Skills
Five tips on giving interviews to the press
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Core Skills
Five tips on using images in your press campaign
This is part of a series of guides on the building blocks of communications, written by the Mobius team.
Tags: Content Creation | Core Skills
Upswing’s Vicky Amedume writes on diversity vs inclusion
“Diversity is being invited to the party. Inclusion is being asked to dance.” – Vernā Myers
Tags: Audience Development & Strategy | Outreach & Collaboration
Jo Caird on the rapid growth of theatre for babies
While grown-up audiences fret about sweet wrappers and mobile phones, patrons of early years theatre are merrily storming the stage, grabbing the props and bursting into noisy tears if they see something they don’t like. And so they should – after all, what’s the point of theatre if not to provoke a response?
Tags: Audience Behaviour | Audience Development & Strategy
What our clients say
The Mobius team is a real pleasure to work with and what’s more they deliver great results. They have provided us with a stable, robust and high performing PR service at a time where we needed to urgently fill a gap. We know we can count on them to get great coverage and get on with work with the same commitment as an in-house PR professional which is rare for agencies.Caroline Schreiber – Head of Communications at The Place
Mobius are great to work with and have been consistently helpful, responsive and communicative. They are quick and efficient and are able to give useful, informed advice and ideas.
Lyric Hammersmith
They deliver reliable, well-researched campaigns founded in an expert understanding of the arts.
The Albany
Friendly and responsive – a great team to work with!
Royal Horticultural Society
The Mobius team were fantastic at identifying and targeting key community groups on social media whilst promoting The Gruffalo Live-stream. Their thorough and active approach proved successful for engaging parents and families.
Tall Stories
Mobius planned and delivered the marketing campaign for Shubbak 2019, London’s largest festival of contemporary Arab culture. Mobius offered a dedicated, efficient and responsive team successfully ‘juggling’ a festival-wide campaign with event-specific campaigns in collaboration with multiple venue partners.
Eckhard Thiemann – Shubbak
Mobius Industries have been marketing consultants for our annual festival since 2004. Their work for us has had a large, important and very positive impact and we are delighted to have them as part of the festival team. They are dynamic, responsive colleagues, full of energy and excellent ideas. They are inventive and on the ball, meticulous, thorough, professional and responsible in everything they do.
Joseph Seelig and Helen Lannaghan – Directors, London International Mime Festival
From the outset of our relationship with them, Mobius has believed in what we do and has been fully committed to helping us tell our story to the widest possible audience across the UK. Through the support Mobius provided we have achieved increased coverage from a greater number of key titles and outlets. Furthermore, the expert advice Mobius has given us has helped us to ensure that our key messages have always been effectively communicated.
Sherman Theatre
Mobius are without doubt the best company for PR that we have worked with, which is why we have continued to collaborate with them for years. Not only is the work they do bespoke, ultra professional and high quality, they’re also a really lovely team of people to work with.
George Mann – Co-artistic Director, Ad Infinitum
Mobius made sure our show was a highlight of the London Christmas calendar – liaising with LGBTQ+ and celebrity journalists as well expanding the reach into the theatre and arts press. They were responsive, understanding and able to work flexibly with us to ensure excellent coverage across the board.
Nic Connaughton – Head of Theatre, Pleasance
