Fly a Kite
Fly a Kite is here to help you understand your audiences; build your brand; make decisions informed by insight, to grow, broaden and diversify your fanbase.
- We’ll get to know you and your context and involve your team so no one is left behind and everyone in your team feels bold and inspired.
- We’ll ask audiences what they really think, and dig deeper so you’ll have impactful evidence, and can be confident of making the right decisions.
- And we’ll build actionable insights and simple tools, so it’s easy to put into practice. We do focus on the big ideas, but will never fly off leaving you with an unactionable strategy document.
Fly a Kite is a two-person team (Jo Taylor and Lorna Dennison) and this is one of our strengths. We’re immersed in your project, with both of us involved every step of the way. We bring a powerful combination of in-depth research expertise, and decades of successful real life, strategic arts marketing and leadership experience.
Every organisation is different so our approach is to listen to you to understand the challenges you face and what you want to achieve. If you’d like a chat, so would we.
What our clients say:
“Fly a Kite have been integral to helping the Donmar devise a clear brand strategy, underpinned by a robust process of audience and stakeholder research. Jo and Lorna’s deep knowledge of the sector, expertise in branding and sheer giddy enthusiasm for this work are a winning combination – I highly recommend working with them to take your audience insight and brand strategy to the next level.”
Abby Corfan, Director of Audiences, Donmar
“Working with Jo and Lorna has been a game changer. Their approach is inclusive, ambitious and practical. Their work has already had a huge impact on us as an organisation and I have personally learnt so much and feel very supported. They are the perfect match and will be my first choice for future strategy projects.”
Emma Power, Director of Marketing & External Relations, UCA
“Fly a Kite have more than delivered on the brief and our project is most definitely set up for success. It has been an absolute pleasure to work with both Jo and Lorna – they bring a powerful combination of skills: in-depth research understanding with real-life arts marketing understanding. This ensures research rigour – from ensuring we are asking the right question and all business partners are aligned to it through to designing the research to answer the brief effectively… AND effective, choiceful translation of audience insights into a clearly communicated presentation that can be understood and actioned by the business. Fly a Kite make it look easy – when I appreciate just how difficult it is to pull off.”
Claire Clutterbuck, Head of Audience Insights & Engagement, Southbank Centre
Directors
Email: hello@flyakitearts.com
Visit: flyakitearts.com
What our clients say
Fly a Kite have more than delivered on the brief and our project is most definitely set up for success. It has been an absolute pleasure to work with both Jo and Lorna – they bring a powerful combination of skills: in-depth research understanding with real-life arts marketing understanding. This ensures research rigour – from ensuring we are asking the right question and all business partners are aligned to it through to designing the research to answer the brief effectively… AND effective, choiceful translation of audience insights into a clearly communicated presentation that can be understood and actioned by the business. Fly a Kite make it look easy – when I appreciate just how difficult it is to pull off.Claire Clutterbuck, Head of Audience Insights & Engagement, Southbank Centre
Working with Jo and Lorna has been a game changer. Their approach is inclusive, ambitious and practical. Their work has already had a huge impact on us as an organisation and I have personally learnt so much and feel very supported. They are the perfect match and will be my first choice for future strategy projects.
Emma Power, Director of Marketing & External Relations, UCA
Fly a Kite have been integral to helping the Donmar devise a clear brand strategy, underpinned by a robust process of audience and stakeholder research. Jo and Lorna’s deep knowledge of the sector, expertise in branding and sheer giddy enthusiasm for this work are a winning combination – I highly recommend working with them to take your audience insight and brand strategy to the next level.
Abby Corfan, Director of Audiences, Donmar
