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The Art of Segmentation

Service provider: Ticketsolve

Building a customer segmentation model that works for your organisation means that your marketing strategies are focused around the desires and motivations of your varying audience tribes. Segmentation is a powerful tool and will ensure that the most relevant information is received by audiences in more meaningful ways. This guide from Ticketsolve breaks down the most popular models of audience segmentation to ensure that your team find a practice that fits your needs best. Get started on your segmentation project today and download your copy of the guide below!

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Increasing Audience Efficiencies and Exceeding Customer Expectations

Service provider: Ticketsolve

This Ticketsolve case study shares how Komedia Bath are increasing efficiencies and enhancing customer experience through mobile scanning, e-ticketing, and the Ticketsolve Check-In App.

With tickets to popular performances in high-demand at Komedia Bath, their team regularly experienced the frantic hustle and bustle of nearly 800 audience members arriving into their main auditorium for Doors Open.

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Fundraising Considerations

Service provider: Ticketsolve

For a lot of organisations, appeals for donations, fundraising campaigns, and the support of stakeholders will form an important and integral stream of revenue over the next few months and years. In this Ticketsolve whitepaper, David Johnson of Arts Fundraising & Philanthropy shows us some of the most important considerations to successfully implement fundraising campaigns for your organisation during times of challenges and crisis. Relationships between audience members and arts organisations have changed and while we need to be mindful of the new uncertainties facing them, we also need to manage and maintain these important relationships with supporters, audience segments, and members alike. This whitepaper takes you through the practicalities of making the ask.

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Focus on Community — Farnham Maltings

Service provider: Ticketsolve

Based in South West Surrey with a regional, national and international reach, Farnham is a diverse organisation with a varied programme including live theatre, comedy, workshops, festivals, market days and much more. Ticketsolve’s case study offers an insight into how Farnham Maltings put the community at the heart of everything they do from fundraising campaigns to building an organisational mission.

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The World of Email Automation

Service provider: Ticketsolve

Automated emails deliver information to your patrons right when they need it, in a way that’s efficient for you and your team. In other words, it will change the way you work by creating opportunities to engage with your audiences from whatever stage they are in their customer journey with your organisation. Ticketsolve’s whitepaper looks at triggers and workflows as well as provides you with lots of practical examples for implementing automation in your marketing campaigns. There are lots of simple and easy tricks to make automation a tool that will create fantastic outcomes from your marketing efforts.

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Maximising Revenue at Liverpool’s Royal Court

Service provider: Ticketsolve

Ticketsolve share this case study on how Liverpool’s Royal Court maximise their revenue streams to ensure their positioning as one of the leading production houses in the UK. With a trip to The Court always a night of great entertainment, it’s no wonder that the team wants to offer audience members the best possible experience at each attendance. This case study takes you through how they took their offering to the next level.

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DonateFlow

Service provider: Ten4 Design

Ten4 Design give insight into their free platform for collecting online donations.

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How to get more donations through your website

Service provider: Ten4 Design

More than ever over the past two years, arts organisations rely on online donations to fund what they do. John Stewart from Ten4 Design shares some ways to make your donation page more effective.

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Case Study: Ely Cathedral

Service provider: Ten4 Design

Ten4 Design share how they completely overhauled Ely’s identity as a visitor attraction, with a redesigned website and modern new ticketing features.

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Case Study: Saffron Hall

Service provider: Ten4 Design

Ten4 Design share how they helped Saffron Hall relaunch their website in stages, over several years, to deliver a better experience for their users while keeping to modest annual budgets.

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