Data / Search Engine Optimisation / Website
What is it about?
Search engines (and Google in particular) send huge amounts of traffic to the websites of our arts and cultural organisations. In this session, Chris will guide you through how to get the search engines working in your favour. He’ll share lots of data and concrete examples of how his approach works. From the technical basics, to local search engine optimisation (SEO), where to focus your efforts and – just as importantly – where not to waste your time.
What will I gain?
— Knowledge on getting SEO basics working effectively for your website
— Tips for competitive SEO
— Advice on getting yourself further up the search results page
Who is it for?
This session is for anyone working on their organisation’s website and looking to improve their search engine optimisation.
Chris Unitt | Founder | One Further
Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe.
Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire.