Social Media / Digital Marketing / Advertising
What is it about?
You want to create great content across a range of platforms, which means you need to take a joined up approach. In this session you’ll get to grips with the value of social media and engagement. Discover how to do digital marketing on a shoestring budget and at scale. Learn about social and advertising tools and keeping an authentic voice.
What will I gain?
— An understanding of the value of social media and paid advertising — and what they can do for you
— Tips and approaches for working with what you’ve got – being authentic not perfect
— Demystification of the ‘always on’ approach
Who is it for?
People who communicate with audiences using digital and social platforms and want to know how to take their work forward.
Ali Forbes | Head of Marketing | Royal Academy of Arts
Ali Forbes is Head of Marketing at the Royal Academy of Arts. Her role is to oversee the work of the Marking team, who are responsible for engaging with audiences, driving awareness, attendance and ticket sales across the range of activities the RA offers. Her career has mainly been in the performing arts, it started in the Edinburgh Festival, then to the Traverse Theatre and on to the National Theatre. Having been at the NT for nearly 6 years, first as Marketing Manager before becoming Head of Marketing Campaigns, Ali was responsible for the work of the campaigns team, CRM, social and content. As the landscape of arts marketing changes, Ali takes a holistic approach to audience engagement across all channels.
Louise Cohen | Head of Digital Content and Channels | Royal Academy of Arts
Louise Cohen is Head of Digital Content and Channels at the Royal Academy of Arts. Having started her career at The Times, she spent nine years in arts journalism before moving into the museum sector. After joining the RA as Social Media and Digital Content Manager in 2014, her content strategy won an international award in 2016. She now oversees the team managing digital content across the Royal Academy’s website and social media channels.