Social Media / Data / Platforms
What is it about?
It’s easy for social media to become something you just churn out, unable to put too much time and thought into what you’re posting and why. Feeling like you’re stuck in a rut? Join us in this session where Chris will show you ways to reinvigorate your approach.
Using data from across the sector, Chris will explore how to make the best use of the platforms you’re using, the content you’re sharing, and the conversations you’re having.
What will I gain?
— Advice for deciding where to focus your social media attention
— Insights into the type of content you should be posting
— Tips for leveraging your partnerships for more social power
Who is it for?
This session is for those delegates responsible for choosing social media platforms for their organisations. It’s also for those who manage social media accounts and content.
Chris Unitt | Founder | One Further
Chris is the founder of One Further, a digital analytics and user research consultancy. He works with cultural organisations that want to gain a better understanding of their online audiences and how best to serve them. Current clients include the Victoria & Albert Museum, Royal Academy of Arts, and Shakespeare’s Globe.
Chris is also responsible for the mostly-weekly Cultural Digital newsletter, which rounds up recent developments on the digital side of the cultural sector, and he sits on the board of the Hackney Empire.