Rachael Welsh

North West
Unity Theatre


Rachael is an experienced Business Manager and Head of Department with specialist skills in marketing, talent development, sales, publicity, event producing and relationship management. With a demonstrated history of working in some of the UK’s most established cultural institutions such as HOME, Imperial War Museums, The Lowry and presently Unity Theatre, Liverpool – the championing of arts for all sits firmly at the heart of both professional and personal ventures.

Through this position as AMA Regional Associate for the North West Rachael hopes to provide a safe and supportive place for arts marketers to connect, collaborate and ask for help. She is particularly keen on ensuring those who may feel underrepresented or outside of the “arts bubble” find their voice and networks.

Outside of work, Rachael is an avid Liverpool FC fan and recommends you don’t follow her on Twitter unless you want a feed full of angry tweets about poor refereeing decisions and late goals.

Rachael also sits on the board for Culture Warrington and Interplay, Leeds.