Keeping your audience — creating engaging content
During this breakout session at AMA Digital Marketing Day 2019 — Beyond Digital — content and channel strategist Jennifer Staves talks about how a change in editorial strategy — from blogging to magazine-style storytelling — enabled the Wellcome Collection to reach more people, with more engaging content, than ever before.
Live subtitles by Stagetext. Filming by Pilot Theatre.
- Insights into creating meaningful content
- Tips for increasing content engagement rates
- Advice for creatively connecting organisational objectives to audience preferences
Published February 2020