Are you an AMA member? please login
2nd March 2020 Jacqueline Haxton

Keeping your audience — creating engaging content

During this breakout session at AMA Digital Marketing Day 2019Beyond Digital — content and channel strategist Jennifer Staves talks about how a change in editorial strategy — from blogging to magazine-style storytelling — enabled the Wellcome Collection to reach more people, with more engaging content, than ever before.

Live subtitles by Stagetext. Filming by Pilot Theatre.

It covers:

  • Insights into creating meaningful content
  • Tips for increasing content engagement rates
  • Advice for creatively connecting organisational objectives to audience preferences

Speaker

Jennifer Staves
Consultant

Published February 2020

Tagged:

Hello

As an AMA member you can access exclusive member-only content including sector jobs, online resources and training.

Login


Not yet an AMA member? Find out more.