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2nd March 2020 Jacqueline Haxton

Keeping your audience — creating engaging content

During this breakout session at AMA Digital Marketing Day 2019Beyond Digital — content and channel strategist Jennifer Staves talks about how a change in editorial strategy — from blogging to magazine-style storytelling — enabled the Wellcome Collection to reach more people, with more engaging content, than ever before.

Live subtitles by Stagetext. Filming by Pilot Theatre.

It covers:

  • Insights into creating meaningful content
  • Tips for increasing content engagement rates
  • Advice for creatively connecting organisational objectives to audience preferences


Jennifer Staves

Published February 2020



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