AMA Benchmarking Survey 2019 — executive summary
Over 500 AMA members from across the arts, cultural and heritage sector took part in our first benchmarking survey. In the AMA Benchmarking Survey 2019 — Executive Summary we share some of the highlights from the full report.
The AMA member benchmarking survey looked at key benchmarking factors to help members in their daily activity and planning including:
— Email open and click-through rates
— Social media trends
— Typical budget splits
We also looked at how our members feel about their roles and organisations.
We broke down this data against geographical location of the organisation, culture/art form and career stage of respondents.
The responses were broadly representative of AMA membership, and covered the whole of the UK.
The full AMA Benchmarking Survey 2019 — member report is available exclusively to AMA members. For more information contact the AMA’s Membership Team.