Digital advertising / Digital platforms / Tight budgets
What is it about?
Digital advertising provides the opportunity to deliver highly effective and targeted campaigns on smaller budgets.
Whilst larger organisations are able to deploy such techniques, how can smaller organisations make best use of limited budgets within this area?
During this session, Tessa will explore how programmatic advertising allows you to effectively reach your target audience across the various platforms that they engage with, whatever your budget.
What will I gain?
— An overview of programmatic advertising
— Knowledge of creating the right content for your audience and platform
— Advice for making the most of smaller digital advertising budgets
Who is it for?
This session will be particularly useful for marketing managers and senior team members managing digital advertising.
Tessa Daniel | Head of Media | Target Live
Tessa Daniel has worked within the arts and culture sector for over 10 years. She has worked at leading arts institutions including the Royal Academy of Arts, Tate as well as the Royal Horticultural Society working across exhibitions, events, retail, membership and branding. Tessa made the move from client-side marketing to the agency world over a year ago and currently heads up the media team at Target Live, the leading media and communications agency specialising in the arts, cultural and entertainment sectors.