AMA events are recognised as high quality experiences which shape perspectives, share knowledge, develop skills,provide support and bring people together. 

Here you can find out about some of our recent events and legacy resources. AMA members can also watch past event highlights in the Members Area.  

You can see a list of webinars which members got free as part of their membership on the Member Benefits page.  

Digital Marketing Day delegates during an Q and A talk

Annual and Day Events

AMA Conference

AMA Conference is a highlight of the year, bringing hundreds of members and delegates together to tackle current topics and find new inspiration and approaches to apply.

Find out more about our most recent AMA Conference.

The audience during a conference keynote

Digital Marketing Day

Digital Marketing Day provides a deep-dive into case studies, best practice and new opportunities. 

From current trends to horizon scanning, Digital Marketing Day covers the full range of fast-changing digital marketing skills. Expect a focus on social media, website experience, content and strategies to engage online audiences, and more. 

Find out more about our most recent Digital Marketing Day

Delegates wearing VR headsets

Inclusivity and Audiences Day

Inclusivity & Audiences Day aims to help delegates expand their awareness, learn, and adapt. 

Delegates can take stock of what they are doing and what they could be doing differently, gaining new approaches to their work with audiences as well as in their own thinking and actions.  

Find out more about our previous Inclusivity & Audiences Day.

IA Symposium delegates conversing during a coffee break


Audience Diversity Academy

Audience Diversity Academy (ADA) was a programme which AMA ran for 4 years. We’ve overhauled the programme for 2021, and its new incarnation is Show Up, for leaders looking to develop their own skills to enable more diverse organisations and audiences.  

We’re proud of the impact ADA achieved, and the work our delegates enabled. Delegates shared their learning in blogs and vlogs — find out more about ADA’s legacy.

IA Symposium panel discussion speakers

Digital Lab

AMA ran Digital Lab as a programme for a number of years, encouraging an experimental approach to digital marketing. For 2021, Digital Lab is taking a new form as Heads Up for 2021, with a focus on Digital Social Justice.  

Over a hundreds of organisations took part in Digital Lab over the years, with delegates sharing their learning in blogs and vlogs. Read more about what Digital Lab involved and its legacy link 

In 2020-2021, AMA ran the Digital Heritage Lab programme, a funded project thanks to the National Lottery Heritage Fund. Digital Heritage Lab has its own legacy and resources which remain accessible to all.   

AMA team member with a DigialLab delegate

Small Scale Development Programme

Small Scale Development Programme (SSDP) is designed for small arts and heritage organisations focused on developing their business.

It ran as a residential in previous years, but in 2020 we went virtual. MicroDigital is our current programme running for Small Organisations — if you missed it in 2021, you can find useful resources from the course on AMAculturehive.  

Read about SSDP.   

In 2022 we created an online version of the programme exclusively for Welsh organisations.

Find out more about SSDP: Wales.

SSDP delegates standing during a workshop

Breakthrough: Transform into an Inclusive Organisation

Breakthrough is a programme for Chief Executives (CEOs) and their Senior Management Teams (SMTs) to make their organisations truly inclusive for the long-term.

The structured programme brings CEOs and SMTs together to transform their organisations, with a whole-team approach to inclusivity. 

Find out more about Breakthrough.   

Photo of one of our trainers at a session

Shared Ambition

Shared Ambition is a change programme that will help your organisation bring its marketing and fundraising functions closer together.

By helping marketers and fundraisers integrate their work for more effective results, Shared Ambition can unlock significant benefit.  

Find out more about Shared Ambition.

Shared Ambition logo


Digital Heritage Lab

Thanks to funding from the National Lottery Heritage Fund, these resources are a legacy of the Digital Heritage Lab.

This includes a number of recorded webinars from Digital Skills Day, the culmination of Digital Heritage Lab.  

Visit Digital Heritage Lab.

Heritage Fund Logo


AMAculturehive is a free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

You can find case studies, sector research and so much more… Funded thanks to Arts Council England.  

Visit AMAculturehive.

AMAculturehive logo