AMA events are recognised as high quality experiences which shape perspectives, share knowledge, develop skills,provide support and bring people together.
Annual and Day Events
AMA Conference is a highlight of the year, bringing hundreds of members and delegates together to tackle current topics and find new inspiration and approaches to apply.
Digital Marketing Day
Digital Marketing Day provides a deep-dive into case studies, best practice and new opportunities.
From current trends to horizon scanning, Digital Marketing Day covers the full range of fast-changing digital marketing skills. Expect a focus on social media, website experience, content and strategies to engage online audiences, and more.
Inclusivity and Audiences Day
Inclusivity & Audiences Day aims to help delegates expand their awareness, learn, and adapt.
Delegates can take stock of what they are doing and what they could be doing differently, gaining new approaches to their work with audiences as well as in their own thinking and actions.
Audience Diversity Academy
Audience Diversity Academy (ADA) was a programme which AMA ran for 4 years. We’ve overhauled the programme for 2021, and its new incarnation is Show Up, for leaders looking to develop their own skills to enable more diverse organisations and audiences.
We’re proud of the impact ADA achieved, and the work our delegates enabled. Delegates shared their learning in blogs and vlogs — find out more about ADA’s legacy.
AMA ran Digital Lab as a programme for a number of years, encouraging an experimental approach to digital marketing. For 2021, Digital Lab is taking a new form as Heads Up for 2021, with a focus on Digital Social Justice.
Over a hundreds of organisations took part in Digital Lab over the years, with delegates sharing their learning in blogs and vlogs. Read more about what Digital Lab involved and its legacy link
In 2020-2021, AMA ran the Digital Heritage Lab programme, a funded project thanks to the National Lottery Heritage Fund. Digital Heritage Lab has its own legacy and resources which remain accessible to all.
Small Scale Development Programme
Small Scale Development Programme (SSDP) is designed for small arts and heritage organisations focused on developing their business.
It ran as a residential in previous years, but in 2020 we went virtual. MicroDigital is our current programme running for Small Organisations — if you missed it in 2021, you can find useful resources from the course on AMAculturehive.
In 2022 we created an online version of the programme exclusively for Welsh organisations.
Breakthrough: Transform into an Inclusive Organisation
Breakthrough is a programme for Chief Executives (CEOs) and their Senior Management Teams (SMTs) to make their organisations truly inclusive for the long-term.
The structured programme brings CEOs and SMTs together to transform their organisations, with a whole-team approach to inclusivity.
Shared Ambition is a change programme that will help your organisation bring its marketing and fundraising functions closer together.
By helping marketers and fundraisers integrate their work for more effective results, Shared Ambition can unlock significant benefit.
Digital Heritage Lab
Thanks to funding from the National Lottery Heritage Fund, these resources are a legacy of the Digital Heritage Lab.
This includes a number of recorded webinars from Digital Skills Day, the culmination of Digital Heritage Lab.
AMAculturehive is a free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.
You can find case studies, sector research and so much more… Funded thanks to Arts Council England.