AMA events are recognised as high quality experiences which shape perspectives, share knowledge, develop skills,provide support and bring people together. 

Here you can find out about some of our recent events and legacy resources. AMA members can also watch past event highlights in the Members Area.  

You can see a list of webinars which members got free as part of their membership on the Member Benefits page.  

Digital Marketing Day delegates during an Q and A talk

Annual and Day Events

AMA Conference

AMA Conference is a highlight of the year, bringing hundreds of members and delegates together to tackle current topics and find new inspiration and approaches to apply.

Find out more about our most recent AMA Conference.

The audience during a conference keynote

Digital Marketing Day

Digital Marketing Day provides a deep-dive into case studies, best practice and new opportunities. 

From current trends to horizon scanning, Digital Marketing Day covers the full range of fast-changing digital marketing skills. Expect a focus on social media, website experience, content and strategies to engage online audiences, and more. 

Find out more about Digital Marketing Day

Delegates wearing VR headsets

Inclusivity and Audiences Day

Inclusivity & Audiences Day aims to help delegates expand their awareness, learn, and adapt. 

Delegates can take stock of what they are doing and what they could be doing differently, gaining new approaches to their work with audiences as well as in their own thinking and actions.  

Find out more about our previous Inclusivity & Audiences Day.

IA Symposium delegates conversing during a coffee break

Digital Copywriting Day

Digital Copywriting Day was a brand-new online day event for 2023. It was built to help delegates craft compelling copy that provides a return on their investment every time. The day included a mix of practical learning, case studies and skills-based sessions, offering the latest thinking on the digital landscape and what this means for copywriting.

Find out more about our previous Digital Copywriting Day.

Small green plant next to a white box. Text on box: Write without fear. Edit without mercy.


Audience Diversity Academy

Audience Diversity Academy (ADA) was a programme which AMA ran for 4 years. We’ve overhauled the programme for 2021, and its new incarnation is Show Up, for leaders looking to develop their own skills to enable more diverse organisations and audiences.  

We’re proud of the impact ADA achieved, and the work our delegates enabled. Delegates shared their learning in blogs and vlogs — find out more about ADA’s legacy.

IA Symposium panel discussion speakers

Digital Lab

AMA ran Digital Lab as a programme for a number of years, encouraging an experimental approach to digital marketing. For 2021, Digital Lab is taking a new form as Heads Up for 2021, with a focus on Digital Social Justice.  

Over a hundreds of organisations took part in Digital Lab over the years, with delegates sharing their learning in blogs and vlogs. Read more about what Digital Lab involved and its legacy link 

In 2020-2021, AMA ran the Digital Heritage Lab programme, a funded project thanks to the National Lottery Heritage Fund. Digital Heritage Lab has its own legacy and resources which remain accessible to all.   

AMA team member with a DigialLab delegate

Small Scale Development Programme

Small Scale Development Programme (SSDP) is designed for small arts and heritage organisations focused on developing their business.

It ran as a residential in previous years, but in 2020 we went virtual. MicroDigital is our current programme running for Small Organisations — if you missed it in 2021, you can find useful resources from the course on AMAculturehive.  

Read about SSDP.   

In 2022 we created an online version of the programme exclusively for Welsh organisations.

Find out more about SSDP: Wales.

SSDP delegates standing during a workshop

Breakthrough: Transform into an Inclusive Organisation

Breakthrough is a programme for Chief Executives (CEOs) and their Senior Management Teams (SMTs) to make their organisations truly inclusive for the long-term.

The structured programme brings CEOs and SMTs together to transform their organisations, with a whole-team approach to inclusivity. 

Find out more about Breakthrough.   

Photo of one of our trainers at a session

Shared Ambition

Shared Ambition is a change programme that will help your organisation bring its marketing and fundraising functions closer together.

By helping marketers and fundraisers integrate their work for more effective results, Shared Ambition can unlock significant benefit.  

Find out more about Shared Ambition.

Shared Ambition logo

Strategic Marketing Retreats

AMA’s Strategic Marketing Retreats are intensive residentials that take your marketing, strategy and leadership skills to the next level.

The advanced level is ideal for more senior marketing and communication professionals who are looking to develop as leaders, looking at business strategy in relation to their roles. 

Find out more about Strategic Marketing Retreat: Advanced level.

The intermediate level is aimed at Marketing Managers who are looking to be more strategic in their marketing and in developing and supporting their teams.

Find out more about Strategic Marketing Retreat: Intermediate level.

Accessible Marketing & Communications

Accessible Marketing & Communications offered the opportunity for you and your marketing team (or just you if you are the marketing team) to work with a critical friend who could help you make your marketing and communications more accessible for people with disabilities.

Find out more about Accessible Marketing & Communications.

A multi-coloured brick wall with a sign on it. Text on sign: Accessible Entry

Google Analytics 4 — Essentials

Google Analytics 4 — Essentials is an online modular programme that took delegates through the process they needed to go through to migrate to Google Analytics 4. It explored what GA4 can do, what’s on offer and how you may want to collect new metrics.

Find out more about Google Analytics 4 — Essentials.

An open laptop with charts and graphs on the screen


Digital Heritage Lab

Thanks to funding from the National Lottery Heritage Fund, these resources are a legacy of the Digital Heritage Lab.

This includes a number of recorded webinars from Digital Skills Day, the culmination of Digital Heritage Lab.  

Visit Digital Heritage Lab.

Heritage Fund Logo


AMAculturehive is a free online resource hub for cultural professionals that brings the collective intelligence of the sector together in one place, by you, for you.

You can find case studies, sector research and so much more… Funded thanks to Arts Council England.  

Visit AMAculturehive.

AMAculturehive logo