The meaning of culture / Audience targeting
What is it about?
The irrevocable explosion of digital marketing and technology has had an enormous impact on consumer media habits, social interaction and how brands influence their audiences.
In this fast-changing world, London Calling + Culture Calling reveal the results of their latest consumer survey which takes a closer look at understanding what culture means to people today; how important local versus city based cultural events are; and the main drivers for purchasing event tickets in a cash strapped society.
We’ll offer solutions to target those harder to reach audiences of young, BAME and older and share several client case studies highlighting how a truly integrated print and digital campaign drives real returns.
What will I gain?
— Insight into what culture means to people today; how important are local versus city based cultural events and the main drivers for purchasing event tickets in a cash strapped society
— Solutions on how to target those harder to reach audiences of young, BAME and older
— Recent client cases that have successfully delivered results through employing both digital and print marketing communications
Who is it for?
Anyone who directs, manages or implements marketing plans, communications, business strategy and development.
Clare Dentith| Head of Marketing | London Calling + Culture Calling
Clare Dentith was born in 1973. After completing a Chartered Institute of Marketing Postrgraduate Diploma from Manchester Metropolitan University, Clare spent the first 12 years working in television in London. Notably, she managed the multimillion pound trade and consumer marketing for world leading television company – Discovery Networks Europe, driving the growth of flagship channel – Discovery Channel – and launch of multiple sister channels. Later, she moved to international broadcaster and Liberty Media owned Chellozone to head-up their marketing and communications global department where she successfully managed the launch of many new television channels, including four new CBS channels, into the UK and Europe. Since 2010, Clare has been consulting on a variety of strategic marketing and PR contracts within media; most recently setting up and heading the marcomms team for leading digital marketing agency, iProspect. Clare joined London Calling in May 2018 as Head of Marketing.
This session is sponsored by London Calling + Culture Calling
For over 30 years, London Calling + Culture Calling have worked with some of the UK‘s leading brands to deliver successful marketing campaigns. We deliver print marketing daily to millions of consumers across the UK, speaking directly to over 100 targeted audiences segments, through our 20,000 print racks. We drive brand awareness, word of mouth and sales for our long-standing clients. London Calling + Culture Calling also specialise in door2door distribution, on-street handouts, posters, event marketing and reach thousands of loyal arts and culture followers through our popular what’s on website – culturecalling.com.
You can see more of what we do and our client work at culturecalling.co.uk.