Thanh Sinden is an independent museum consultant supporting organisations and teams in Audience Development strategies, Equality Diversity and Inclusion, Arts Health and Wellbeing initiatives. Working with teams to look at the culture change and organisational development that is needed to create and capture value to be of relevance in a changing world of cultural consumption.
Thanh is a board member of Museum Detox steering group, championing fair representation and inclusion of BAME cultural, intellectual and creative contributions of past and present. Museum Detox challenge and work to deconstruct systems of inequality that exists in our cultural sectors to enable a sector where diversity thrives, a workforce and audience that is reflective of the UK’s 21st century population.
Thanh was the equality lead at Culture Coventry, a Trust that manages 4 museums and heritage sites. Thanh has worked with engaging audiences in the museums and heritage sector for the past 11 years. She worked to build resident participation on a £1 million lottery project to redevelop a community area. Thanh project managed and developed an innovative project of its time, the Arts and Social Care Project, which supported and contributed to building the case for creative health and wellbeing work in the arts and culture sector.
Thanh will be speaking at AMA conference 2018 — The Power of Play: Playing with Fear — from ‘bystander’ to ally