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19th October 2016 Bea Udeh

Thanh Sinden, Culture Coventry


Thanh Sinden
Strategic Audience Development Manager
Culture Coventry

Thanh manages this Trust consisting of 4 museums and heritage sites in Coventry. Thanh’s role is to implement Culture Coventry’s Audience Development Plan and Equality and Diversity Action Plan.

Thanh is creative and passionate about devising solutions to engaging and making relevance, creating social value and building social impact of the creative sector.  Agile working is something Thanh is keen to develop further, and bring about this knowledge and skill set across Culture Coventry. Thanh has been working in a flexible responsive way due to the nature of working with some unknowns when it comes to developing new relationships with audiences and communities.

Thanh have worked with engaging diverse audiences in the Museum and Heritage sector for the past 10 years, including roles within the Community Engagement, Outreach and Inclusion teams. She worked to build resident participation on a £1 million lottery project to redevelop a community area. Using creative audience development activities such as resident dog walking events, talent contest, every household receiving a tree to plant (received for free from the Wildlife Trust) to allude to connected communities, family roots and what this means with the £1 million project for growth of the area.

Thanh worked with Social Care commissioners and public health commissioners on developing arts and heritage provisions that meets the needs of service users in enabling them to have a fuller, more connected and engaged life.

Thanh project managed and developed an innovative project of its time, the Arts and Social Care Project at Wolverhampton. Establishing a new programme and audience, working in a strategic way and leveraging in strategic commissioning from the health and social care sector. This supported and contributed to building the case for creative health and wellbeing work in the arts and culture sector.