Ron Evans, Consumer Psychologist and Principal Consultant
Group of Minds
Ron Evans is a consumer researcher and principal consultant at Silicon Valley behavioural consulting firm Group of Minds. He assists non-profit organisations to change patron behaviour through experiments that challenge assumptions in marketing, technology, and consumer psychology. His current interests include studying the ways arts patrons make decisions, including motivations and influences for ticket purchasing, organisational loyalty, and the impact of social influence on donations. He is an affiliate member of both the American Psychological Association and the Society for Consumer Psychology. Ron also teaches courses in Audience Engagement, Consumer Psychology, and Emotion for the M.A. in Arts Management program at Claremont Graduate University and AACSB-accredited Menlo College. Case studies, research findings, and testimonials on Ron’s work can be found on the Group of Minds website.