Are you an AMA member? please login
25th July 2019 Aaron McGregor

Mel Spencer
National Youth Orchestra of Great Britain

Mel Spencer

Mel is a digital content strategist, editor, and marketer with a love of classical music and the arts — and an understanding of how they are consumed online. Throughout her career at arts and media organisations including Classic FM, The Royal Opera House, BBC Music Magazine, and as an audience development consultant at The Space, Mel has created innovative and engaging content that has been viewed and shared by millions of arts lovers across the world. As a journalist and writer, Mel has used her love of storytelling and down-to-earth writing style to connect with and grow digital audiences at a range of outlets, with work published by the BBC, Refinery29, Gay Star News and MailOnline. She now works as Communications and Marketing Director at the National Youth Orchestra of Great Britain, combining her journalism and audience development expertise to attract and retain audiences for the organisation across all platforms.