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12th November 2018 Jemma Green

Lucy Sinclair
Royal Opera House

With a degree in Music, Lucy’s career has covered digital, marketing and communications across a wide range of organisations, including 15 years at the BBC where she worked with the team who created and launched the BBC iPlayer brand in 2007 and played a key role in developing the BBC’s digital audience strategy as the 2012 Olympics media partner. Earlier in her time at the BBC she also worked for the BBC Proms, Radio 3 and BBC television. Prior to joining the Royal Opera House, Lucy worked for Johnston Press, one of the UK’s largest publishing companies, owning more than half of all regional newspapers, where she worked on the transfer from print to digital news overseeing all their relationships with customers across multi distribution channels.

As Director of Audiences and Media at the ROH, Lucy leads the development and delivery of a fully integrated audiences and media strategy across the Film, Distribution, Content, Digital Products, Marketing Communications and Analytics teams. Over the last 18 months she has restructured the teams and introduced a new data-driven audience strategy that has already resulted in £2m incremental box office revenue growth in 17/18 whilst substantially reducing costs.

Lucy will be speaking at AMA conference 2019 — Rewire: Culture, Audiences and You.