After studying Business and Marketing at the University of Hull, Liam worked briefly at the Alhambra Theatre in Bradford, which sparked his interest in marketing in the arts.
In 2012 he joined Northern Ballet as Communications Assistant, quickly progressing to Marketing Officer, supporting an experienced and award-winning Communications team.
Liam went on to spend three years in the marketing team at Leeds University Business School, developing experience of international marketing in higher education. In 2017 he returned to Northern Ballet where he is currently Senior Marketing Manager.
As well as leading on the marketing campaigns for the company’s national tour Liam works closely with the Development team, and will lead on building audiences for the Northern Ballet’s exciting new strand of digital programming as the company approaches its 50th anniversary.