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Helen Fripp, ICIA

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Helen Fripp, Marketing and Audience Development Manager
Institute of Contemporary Interdisciplinary Arts, University of Bath

Helen is responsible for all communications across digital, print, press, brand and partnerships and is interested in using her time at the Digital Marketing Academy to help create a ‘spectrum of access’ across many and varied audiences. As part of an audience development plan to grow and cross-fertilise audience, Helen also programmes film, science and art standup and talks. Helen began her career in film marketing and was instrumental in introducing Japanese Anime to the UK market, collaborating with Pioneer Electronics where she became their PR Manager for Europe. Helen also holds an MA in Creative Writing.