Emma started her arts marketing career at Stafford Gatehouse Theatre in the role of PR & Marketing Officer. During her four years with the venue, she played an integral role for many major developments, including a full rebrand, launching new events and projects and touring a festival for the first time, as well as breaking box office records year on year. She went on to join the Ambassador Theatre Group as Sales & Marketing Manager at The Alexandra Theatre in Birmingham, managing marketing campaigns for large scale commercial tours. In 2017 she was appointed Head of Marketing at Derby Theatre, leading on the overarching marketing and communications strategy as well as playing a major part in implementing a new pricing strategy and membership scheme.
She joined Birmingham Hippodrome in June 2019 in the new role of Communications Manager (Projects). In this role she will be building the communications strategy for the organisation’s curated programme of festivals, exhibitions and community work, as well as catering, access, fundraising, events and corporate messaging.