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13th February 2020 Jemma Green

Craig Sullivan
Optimise or Die

Craig has been blending UX, Analytics, AB Testing and Customer Research for over 12 years, optimising growth for companies like Google, Amazon, Spotify, Eurostar, Lego, Asos and Red Bull. He has trained hundreds of people to use ridiculously simple optimisation techniques, worked with over 400 clients, and helped them all to unlock missing value and growth inside their products or businesses. Using a mixture of Design Thinking, Lean, Agile, Analytics, User Research, AB Testing and cultural change, he’s driven over £4Bn in incremental revenue for his clients.


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