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Partnerships and Co-Creation — the impact on audiences

Partnership Working / Programming / Co-Creation

What is it about?

91% of participants and audiences in the Museums Northumberland bait programme come from traditionally medium or low engaged audience spectrum groups. Discover how partnership working can impact the profile of your audience.

What opportunities are there within your organisation to involve audiences in programming decisions? Who needs to be involved? Explore how working in partnership with organisations outside of the cultural sector has been crucial to the bait programme. Rachel will explain who is involved in their programming decisions. Learn how sharing decision-making power impacts on audience engagement.

These themes will be explored using a project case study and the session will also draw on experiences from those in the room.

What will I gain?

— Insight into partnership working beyond the cultural sector

— Insight into co-creation: involving participants and audiences in decisions about programme

— Insight into community commissioning and the impact this has on audience profile

Who is it for?

People interested in co-creation, developing audience engagement and commissioning, programming and marketing.

View more information on AMA conference 2019 and book your place.


Rachel Adam | Project Director | Museums Northumberland bait

Rachel Adam is Project Director of Museums Northumberland bait, one of 21 Creative People and Places programmes in England. Museums Northumberland bait work in partnership to support more people in South East Northumberland to create and take part in inspiring and high quality arts experiences. Within her role, Rachel also leads on delivery of the National Peer Learning and Communications programme for the Creative People and Places network.

Rachel has lived and worked in the North East of England since 2001 and previous roles include Director of Juice – Newcastle Gateshead’s festival for children and young people and Head of Development at the Sage Gateshead.