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Partners & Projects

Partners & Projects

AMAculturehive logo
Heritage Fund logo
Arts Council England Logo

AMA: Delivering for you

Arts Marketing Association (AMA) can work as a delivery partner for organisations, or we can create bespoke training to meet your objectives. We can also support you with digital stage management for your own events.

We have a strong track record with funded projects too, which you can read more about below.

We also work with carefully selected sponsors: please visit our sponsorship page for further details.



AMA has been delivering the AMAculturehive project with funding from Arts Council England since 2013. AMAculturehive is a programme of subsidised training as well as being an online library of case studies, toolkits and best practice. The website reaches around 7000 users per month, and hundreds of people have participated in AMAculturehive training. As well as a series of online workshops, the CultureHive programme includes the Audience Diversity Academy, the Small Scale Development Programme and Digital Lab, all designed to help individuals and organisations work more effectively in connecting with their audiences. Visit AMAculturehive.



Prosper was funded by Arts Council England and delivered in partnership with Creative United and the Centre for Business in Society (CBiS) at Coventry University. Prosper was a business support and action research programme which ran from March 2017 to March 2018. It worked with a cohort of participants from around 70 organisations seeking to improve their resilience, commercial capacity and investment readiness. Read more about Prosper.


British Council 

AMA has been working with British Council for 4 years as part of their Cultural Skills programme. We have developed training programmes on Audience Development, Digital Marketing and Impact and Evaluation and these have been delivered multiple times in Poland, Bulgaria, Italy, Russia, Siberia and Greece. Most recently these courses have been designed to work as part of the European Capital of Culture Programmes.


The National Lottery Heritage Fund

AMA has delivered the Digital Heritage Lab, for small to medium-sized organisations, providing a comprehensive programme of support through free webinars and resources. Funded by The National Lottery Heritage Fund, hundreds of organisations were able to access this support, culminating in over 700 delegates signing up to take part in Digital Skills Day. We continue to work on other projects funded by the National Lottery Heritage Fund, with a focus on helping organisations develop digital skills and capacity.


Cambridge University Museums

Our work with Cambridge University Museums has involved working with their Change Makers Action Group, who are employees in a variety of roles across the Cambridge museums. They have created a voluntary working group to improve access, inclusivity and diversity across the museums in all practices – including curatorial, employment, and audience engagement.  We have hosted two training days in which we worked with the group to re-visit their core purpose and agree priorities. This work explored themes of unconscious bias, leadership, agency and influence.


“I would absolutely recommend the SSDP to others. I learnt more in three days than I have throughout my career”

Sian Hughes, Freshwater Theatre Company