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Partners & Projects

Partners & Projects

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AMA: Delivering for you

Arts Marketing Association (AMA) can work as a delivery partner for organisations, or we can create bespoke training to meet your objectives.

We also work with carefully selected sponsors: please visit our sponsorship page for further details.

We are proud of the work we do, and you can read about some of our recent projects below. For more information about our bespoke offering, please contact



AMA has been delivering the CultureHive project with funding from Arts Council England since 2013. CultureHive is a programme of subsidised training as well as being an online library of case studies, toolkits and best practice. The website reaches around 7000 users per month, and hundreds of people have participated in CultureHive training. As well as a series of online workshops, the CultureHive programme includes the Audience Diversity Academy, the Small Scale Development Programme and Digital Lab, all designed to help individuals and organisations work more effectively in connecting with their audiences. Visit CultureHive.



Prosper was funded by Arts Council England and delivered in partnership with Creative United and the Centre for Business in Society (CBiS) at Coventry University. Prosper was a business support and action research programme which ran from March 2017 to March 2018. It worked with a cohort of participants from around 70 organisations seeking to improve their resilience, commercial capacity and investment readiness. Read more about Prosper.


British Council 

AMA has been working with British Council for 4 years as part of their Cultural Skills programme. We have developed training programmes on Audience Development, Digital Marketing and Impact and Evaluation and these have been delivered multiple times in Poland, Bulgaria, Italy, Russia, Siberia and Greece. Most recently these courses have been designed to work as part of the European Capital of Culture Programmes.


Prince’s Trust

AMA believes that to develop an inclusive arts and cultural sector we need to have a diverse workforce. Currently the pipeline of people coming into the sector is too narrow for this to become a reality. To explore how the AMA can address this we are working with Princes Trust to develop a training programme for young people not in education, employment and training (NEET) with the goal of helping them become ready to enter a highly competitive market which might otherwise be inaccessible without pursuing traditional, degree-led, routes.


Cambridge University Museums

Our work with Cambridge University Museums has involved working with their Change Makers Action Group, who are employees in a variety of roles across the Cambridge museums. They have created a voluntary working group to improve access, inclusivity and diversity across the museums in all practices – including curatorial, employment, and audience engagement.  We have hosted two training days in which we worked with the group to re-visit their core purpose and agree priorities. This work explored themes of unconscious bias, leadership, agency and influence.


“I would absolutely recommend the SSDP to others. I learnt more in three days than I have throughout my career”

Sian Hughes, Freshwater Theatre Company

For further information about AMA’s bespoke work, please contact us.