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13th June 2019 Jemma Green

One-to-One — Lisa Baxter, The Experience Business

Visitor experience / Bespoke advice

What is it about?

You will have the opportunity to sit down with Lisa and troubleshoot a particular visitor experience challenge you may be facing.

What will I gain?

— Bespoke advice and guidance

— Insights into your organisation’s experience offer

— Understanding of how you can approach your challenge

Who is it for?

Those of you who would love 30 minutes one-to-one time to chat about an audience experience challenge, opportunity or aspiration. Those of you who believe its important but feel stuck. Those of you who think it’s a great idea but don’t know how or where to start.

View more information on AMA conference 2019 and book your place.


Lisa Baxter | Founder & Director | The Experience Business

Lisa Baxter FRSA is the founder/director of The Experience Business, working nationally and internationally in supporting the design of optimal audience experiences.

A pioneer in her field, and an avowed audience champion, Lisa uses innovative facilitative and qualitative research methods to help arts organisations conceive, articulate, design and understand their experiential value propositions. She is increasingly in demand as a speaker on the subject of audience experience design, including keynotes at the Australia Council for the Arts Marketing Summit (2013), the City Cape Town Arts and Cultural Indaba (2015) and the Federation of Scottish Theatres (2017) and the up and coming Connected Audiences Conference in Vienna. Lisa has also guest lectured at the Universities of Leeds, Groningen (Netherlands) and Deakin University, (Melbourne).

A specialist in researching audience and customer experience, she has collaborated with the University of Sheffield on an AHRC/ACE funded programme around innovative methods of enquiry into the audience experience and is published on the subject.

Clients include the National Football Museum (Manchester), the Swiss Science Centre (Zurich), Rockhampton Art Gallery (Queensland, Australia), BALTIC Centre for Contemporary Art (Gateshead), Imperial War Museum North (Salford) and the National Coal Mining Museum for England (Wakefield).


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