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The Absolute Unit and Culture Change — using the Objective First Framework to make your colleagues digital marketers

Image courtsey of The Museum of English Rural Life

Download the session presentation.


What is it about?

#AbsoluteUnit — an archival photograph of a large sheep — sent the Museum of English Rural Life (MERL) globally viral earlier this year. The image received 1.5m engagements, features in the national press and even a range of t-shirts. The success of the campaign relied not only on communication skills but the buy-in and trust of the whole organisation.
Adam will share this story and explain how he uses an Objective First Framework to ensure teams across his organisation see value in digital marketing. He encourages colleagues to contribute and incorporate digital marketing into their own roles. Have a go at completing your own Objective First exercise during this session.
You’ll leave feeling inspired to have more fun with your social media and equipped with the tools to bring your colleagues on the journey with you.

What will I gain?

— Understanding of an Objective First Framework and how it can create more digitally literate teams
— Insights into a truly successful campaign and learnings from what followed
— Practical advice and inspiration for playing with your organisation’s voice on social media and gaining buy-in from your colleagues

Who is it for?

This session is for anyone looking to experiment with their voice and tone on social media, and those looking for practical pointers on driving through culture change in their organisations.

Adam Koszary | Programme Manager and Digital Lead | Museums Partnership Reading