Shared Ambition participants 2019

Marketers and fundraisers working together in organisations in England applied to be part of the third cohort of Shared Ambition — fundraising and marketing together. The programme is managed by the AMA as part of the Arts Fundraising and Philanthropy programme.

This highly impactful programme explores how fundraisers and marketers can collaborate to better achieve their organisation’s objectives. It addresses topics including why fundraisers and marketers benefit from working together, how this might be further improved across the sector, what effective collaboration looks like and what impact this can have.

Selected organisations

The AMA received a number of very strong applications. The 12 organisations that have been selected to take part represent a variety of art forms and are located in various regions across England.

The selected organisations are:

  • Birmingham Hippodrome
  • Brewery Arts Centre
  • Broadway Cinema
  • Brontë Society
  • Lyric Hammersmith
  • More Music
  • National Youth Orchestra of Great Britain
  • Royal Exchange Theatre
  • Sadler’s Wells
  • Southbank Sinfonia
  • Worthing Theatres
  • Yorkshire Sculpture Park

“Throughout the first two cohorts of Shared Ambition — fundraising and marketing together, we saw the huge impact this programme can have on organisations. We’re now delighted to welcome 12 more arts and cultural organisations at different stages of their journey bringing fundraising and marketing together to take part in an intensive residential programme and benefit from expert coaching. Each organisation will determine their own challenges, learn from peers and gain support from the trainers.”

Lucy Jamieson, Head of Programme

Participating organisations will be asked to share their stories to help inform and inspire others across the sector. Blog posts and case studies will be shared via AMAculturehive.