AMA welcomes new board members

Two headshots of AMA board members from left to right: Monique Baptiste-Brown and Trish Thomas
New AMA board members from left to right: Monique Baptiste-Brown and Trish Thomas

Arts Marketing Association (AMA) has announced the appointment of two new board members who have been elected by AMA members.

Head of Digital Innovation at Museum of London, Trish Thomas and Head of Marketing and Audience Development at Brixton House, Monique Baptiste-Brown join an AMA board of ten professionals from across the UK who represent the voice of our members and generously donate their time to help support and drive the AMA forward. 

Trish has a background in journalism and has an extensive career in digital with previous roles including Head of Digital Engagement at Southbank Centre, as well as taking in commercial digital agencies, Royal Museums Greenwich, Kew Gardens and Arts Council England. Now at the Museum of London, Trish leads their digital transformation journey as they work towards the opening of their new site in West Smithfield, working across experience, content, collections, communications, data, and ecommerce. 

Monique’s experience spans roles as an arts marketer, strategist and researcher across the arts and cultural sector including at the Black Cultural Archives, National Theatre, and Bernie Grant Arts Centre. Her work takes in the #CultureNeedsDiversity campaign, while she is the co-founder of the #BlackWomxnInTheatre movement and sits on the steering committee for What Next? Now at Brixton House, Monique has overseen their rebrand from Ovalhouse as they have moved into a new purpose-built theatre located in Brixton.

On joining the AMA board, Trish says, ‘I’m really excited to be elected as a Board member and bring with me valuable insights gained from working with the AMA to improve digital skills and knowledge across the sector since 2020. I’m hoping to use my knowledge and hands-on experience to be an advocate on a very practical level for how our sector can invest in digital in sustainable ways in order to help grow engaged audiences, drive revenue and build loyalty as well as to help us all work more efficiently.’

On being voted onto the board, Monique says ‘I am thrilled to join the AMA board and contribute to the future vision of the AMA and the impact it has on developing and supporting arts marketers across the cultural sector. I’ve had a career-long relationship with the AMA as a member and London Regional Associate, and it’s an honour to now be able to give back and share the knowledge gained. I am excited to be part of the bold and future-focused organisation amidst a changing cultural landscape.’ 

AMA CEO, Cath Hume says, ‘It’s very easy to get excited about your job when you get to welcome exceptional people to be part of the AMA board and benefit from their knowledge.

‘During challenging times, it’s essential to ensure we can provide the best and most relevant support for the sector; and we do this by placing our members at the heart of what we do, including our board. I can’t wait for Trish and Monique to bring their career experience; their drive and passion for audiences; and their unwavering desire for sector change to the AMA team.’