AMA welcomes new board members from across the UK

We’re pleased to announce the appointment of three new board members from across the UK home nations with representation from South West England, North East Scotland and South Wales.

Head of Marketing at Bristol Beacon, Andy Boreham and Marketing and Communications Manager at Perth Theatre and Concert Hall, Catrina Ball have been elected by over 4000 AMA members. Head of Marketing and Communications at Sherman Theatre, Ed Newsome joins them after being co-opted by the AMA board.

AMA board members represent the voice of AMA members who are responsible for marketing, communications and audience development across arts and heritage. Andy, Catrina and Ed will be part of our board of ten professionals based across the UK who generously donate their time to help support and drive the AMA forward.

Andy Boreham has over 14 years’ experience working in arts marketing and local government communications. Working as Head of Marketing at Bristol Beacon since 2017, he is responsible for leading the Marketing team to deliver the venue’s landmark name-change, rebrand and once-in-a generation £132m transformation.

Catrina’s experience working in marketing and communications for eight years across marketing & pr agencies and in the cultural sector with V&A Dundee. Currently Marketing and Communications Manager at Perth Theatre and Concert Hall, she steers the team and works to energise the brand and communications for the Perthshire based venues.

Ed Newsome has over 20 years’ experience working in marketing for receiving theatres, touring companies and producing houses across the UK. Currently Head of Marketing and Communications at Sherman Theatre in Cardiff, Ed is also a well-respected speaker, trainer and session leader. He was Resident Tutor on the Essentials of Marketing course (formerly Druidstone) for six years and was a trainer on both the AMA’s Intermediate Retreat and the Shared Ambition programme.

On joining the AMA board, Andy says, ‘I’m really thrilled to have been elected to the AMA Board, and I’d like to thank all the members for giving me the opportunity to help the AMA deliver its excellent programme. A member organisation that supports and connects us, at a time when the work we do to keep arts and culture thriving in the UK has never mattered more, is so vital and I can’t wait to get stuck in.’

On her appointment, Catrina says ‘The Arts Marketing Association have been such a helpful organisation throughout my time working in arts marketing, both on a skills level and for widening my network with meaningful connections. They understand the challenges we face around marketing the performing arts, museums, and heritage venues. I’m very much looking forward to giving something back to the AMA and helping to steer towards a bright future, so that in turn they can continue to be a beacon for our sector and profession at large.’

On becoming a board member, Ed says ‘Throughout my career, the AMA has constantly fuelled my thinking and has always challenged me to be the best arts marketer I can be. The AMA has reminded me in every role I’ve had that the reason I am there is to serve and represent audiences. To be joining the Board of the AMA is a massive honour. I look forward to representing members in the Welsh arts and cultural sector within which I have been proud to work for the past 20 years.’

AMA CEO, Cath Hume says, ‘One of the best parts of my job is when I get to welcome incredible people to be part of the AMA board and benefit from their expertise.

‘At the AMA, we believe it’s essential for audiences to be placed at the heart of cultural organisations. For us, this is by placing our members at the core of what we do, including our board. The arrival of Andy, Catrina and Ed gives the AMA our most diverse board in terms of UK-wide spread, art & heritage forms; and representation of the lived experiences of global majority, LGBTQIA+ and disabled members. While this is a great milestone, there’s more be done as part of our ongoing work to become an anti-racist and inclusive organisation.’



You can find out more about all the AMA board members including Andy Boreham, Catrina Ball and Ed Newsome by clicking through to the Meet the Board page.