AMA to test AI learning platform for the UK heritage sector

We’ve been successful in our bid for funding for the ‘Test’ phase of The National Lottery Heritage Fund’s Heritage Innovation Fund. 
 
This second phase in the Innovation project will support AMA to explore how responsible AI can help deliver intensive training to large numbers of people. This follows on from the ‘Explore’ phase which saw AMA work together with 35 organisations to explore innovative ideas to address challenges of the UK heritage workforce. 
 
Our Head of Digital Research and Development, Paul Blundell will continue to lead on this work for the AMA with support from our CultureHive Editor, Carol Jones. 
 
AMA will be one of 17 organisations taking their ideas forward as part of the second phase of this programme of innovation which will conclude with the grow phase. 
 
The Heritage Innovation Fund is the third project supported by The National Lottery Heritage Fund that AMA has worked on, following on from the Digital Heritage Lab and Digital Heritage Hub which both form part of the Fund’s Digital Skills for Heritage Initiative
 
AMA’s Head of Digital Research and Development, Paul Blundell said, ‘Our research has identified that the most impactful training is peer-to-peer intensive programmes facilitated by experts. Our proposal will test pioneering AI solutions that are more affordable, accessible, and scalable to maximise the impact for the heritage workforce. We want to make training easily accessible to the heritage workforce and democratise it through peer-to-peer learning sharing existing knowledge and skills. 
 
‘Heritage professionals confided in us that although they felt passionate about their work, they also felt isolated. We’ll aim to solve this by harnessing online co-production to democratise training and provide opportunities to collaborate, connect and motivate the sector to learn.’ 

 
AMA CEO, Cath Hume said, ‘As we enter the start of an AI revolution in the way we work, it’s essential the heritage workforce is prepared with the skills needed to make the sector fit for the future. 
 
‘Our AI-driven learning platform will be a first for the heritage sector. This opportunity provided by the Heritage Innovation Fund will give us the space to innovate learning provision for a sector with a growing skills gap and a pressing need to keep up with fast-paced digital change. It will also enable us to explore how AI can be used in a responsible, safe and ethical way. 
 
‘A heritage sector that is prepared for digital change will be a sector filled with organisations who are more resilient, have more time to connect meaningfully with their audiences and place themselves firmly at the heart of their communities. Thanks to The National Lottery Heritage Fund and the lottery players for providing this platform for the AMA to test new thinking and innovation.’ 



You can read more details about the AMA’s Heritage Innovation Fund journey on CultureHive:
Read about the AMA’s Heritage Innovation Fund journey.

You can find out more about the Heritage Innovation Fund and the other organisations taking part by visiting The National Lottery Heritage Fund’s website:
Read more about the Heritage Innovation Fund.