Jacky Barron

Theatre Cultural Connector
Birmingham Hippodrome

Jacky Barron is Head of Marketing at Birmingham Hippodrome, where she leads the multi-channel marketing strategy for the organisation.

Starting out in Birmingham Rep’s youth theatre whilst studying art and design, Jacky had originally hoped for a career in theatre design, but life got in the way, and she ended up working in various ticketing roles until realising that marketing was the way forward.

Jacky has held roles at the Alexandra Theatre, Birmingham Rep and Birmingham Hippodrome during her marketing career, with expertise in managing large-scale high-profile campaigns, audience development and building long-term working relationships across the industry.

She is a lover of plays, especially Shakespeare (with Stratford-upon-Avon being down the road) and has been fortunate to see almost all the great actors and designers she has admired in work over the years.

Jacky has worked in the arts in Birmingham for almost 30 years and hopes no other ‘Jacky or Jackie’ starts working in theatre marketing in the region as it would be inconvenient not to start all phone calls to producers with ‘It’s Jacky from Birmingham…’