AMA members can access exclusive content here.

You’ll find details of our member research, highlights of AMA events, and copies of JAM, the Journal of Arts Marketing. 

For general resources visit AMACultureHive, which is open to everyone and has case studies, themed collections and more.

Journal of Arts Marketing (JAM)

JAM Online

JAM went digital in 2021 – read the latest issue.

JAM Archive

AMA has been producing  JAM ― the journal of arts marketing ― for 20 years. Originally a printed publication it moved fully online in 2021.

You can also browse pdfs of past printed issues of JAM, which are grouped by theme.

Benchmarking and Research

Videos — Highlights From Past Events