The Arts Marketing Association represents a membership of over 600 organisations and over 3000 individuals.  

Our members work in roles across marketing, communications and audience development, helping bring an audience-focused approach to arts, culture and heritage organisations. 

We support that audience-focus with our training, networking and other member benefits. All AMA members can access more than 24 free webinars across the year. Check out what members have been getting access to in the last year! 

If you have a Team membership, you can add as many people as you want to your team for one flat rate. That means everyone can access these benefits. 

If you are a Service Provider, as part of your membership you can also add content to the Service Hub, where our members can find out more about you, you can share resources and more.  

Freelancer members also get a listing in our Freelancer Directory  

Considering Membership?

Individual membership

This is free if you are between jobs, but otherwise starts from £70 + VAT per year.

Team membership

This allows you to add as many members as you wish from your organisation. Prices start from £150 + VAT.

Free webinar training for AMA Members

So many brilliant things to take away from this great webinar. Lots to think about and implement.

Becca Charman, Marketing and Development Officer, Slough Libraries, Slough Borough Council

Webinars are free for members. Members get discounts off our other events, like in-depth workshops and conferences. We programme and release more content on a quarterly basis. 

Free training for members in 2021 included:


  • Setting Personal and Professional Intentions for 2021 
  • Facebook Sales Funnels Explained 
  • Marketing to family audiences 


  • Google Tag Manager An Introduction 
  • Using TikTok and Instagram to Diversify your Audience 
  • Defining and Telling your Organisation’s Story Effectively 
  • Making the most of your CRM system 


  • Google Analytics and your audiences – the basics 
  • Google Analytics and your audiences – intermediate
  • Making Great Video on your Phone 
  • Evaluating your marketing campaigns 
  • Influencer Marketing Online 


  • Reconnecting with your Audiences 
  • Get the best out of Instagram 
  • Getting the Job 
  • Ticketing and Pricing: Plan for Reopening 


  • Get the best out of TikTok
  • Get the best out of Facebook 


  • Visualising your Data 
  • Diversify your Board 
  • Get the best out of Twitter 


  • PR Planning 
  • Visualising your Data 
  • New Google Analytics 4 — what you need to know 
  • Getting to know your Online Audiences — the data driven approach 
  • Make Great Video using your Phone 


  • Using Google Data Studio 
  • Sustainable Marketing 


  • Be a Great Line Manager — amidst constant change 
  • Create your Marketing Plan 


  • Setting Better Boundaries
  • Understanding SEO
  • Engaging Emails — construction, copy and content
  • Create your Marketing Plan


  • Understanding User Experience
  • Digital Exclusion and your Audiences
  • GDPR and You
  • Be a Great Line Manager — amidst constant change


  • Creating an Evidence-Based Social Media Strategy

Free regional network meetings 

 With so many friendly arts marketing folk to share experience and knowledge, I do most of my learning from talking to my peers from a variety of small-scale and large arts organisations, from museums, to dance companies, theatres and visual arts. That’s the real marketing mix.

Crayg Ward, Communications & Membership Co-ordinator, Theatr Clwyd

For each region across the UK, you have a local Regional Associate. Your Regional Associate hosts networking meetings which are free for members to attend, to get together and share experiences and learning.


  • SCOTLAND: East Scotland, West Scotland 
  • WALES: North Wales, South Wales 
  • N. IRELAND: Northern Ireland
  • ENGLAND: East Anglia, London, South, South East, South West, East Midlands, West Midlands, North West, North East & Yorkshire 

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Free resources 

AMA produces AMACultureHive website, which is full of case studies, interviews, research and other useful information which is free and open to anyone, not just AMA members.  

AMA members get extra resources on the AMA website, specific to AMA events and membership. This includes things like video highlights from AMA events, detailed research drawn from AMA membership, and the Journal of Arts Marketing (JAM)

We produce JAM twice a year and have recently made it a digital publication. JAM compiles interviews, case studies and thought pieces from members and the wider sector. Members also get access to all the back issues of JAM. 

Member Discounts 

We offer member discounts on our workshops and events.  

AMA workshops are more interactive and intimate than our webinars – and are £55 for members, and £75 for non-members. 

Workshops in 2021 included:  

  • Reconnecting with your Audiences – in depth 
  • Plan your Social Media Campaign 
  • Stop Watching, Start Making – Content for Social  
  • Building your Anti-racist Culture
  • Understanding Analytics
  • Copy That – words that work

Events in 2021 included: 

  • Inclusivity & Audiences Day – members saved £125 on non-member rate 
  • AMA Conference – members saved £200 on non-member rate 

Other events AMA ran regularly prior to the pandemic included Digital Marketing Day and Copywriting Day. 

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Freelancer Directory 

AMA has really been a lifeline for me (and I believe many others) during these difficult times and the work you all do is really amazing!

Gabriele Neuditschko, Freelancer

Freelancer members can list their services in our directory, and members (as well as the wider public) can search for freelancers in their area and the services they provide. 

Service Provider Hub 

Service Provider Members can list their services in our hub, along with content, video profiles, references and more. Members can search for services in their area, and view events and more that sector service providers make available. 

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