The Arts Marketing Association represents a membership of over 600 organisations and over 3000 individuals.  

Our members work in roles across marketing, communications and audience development, helping bring an audience-focused approach to arts, culture and heritage organisations. 

We support that audience-focus with our training, networking and other member benefits. All AMA members can access more than 24 free webinars across the year. Check out what members have been getting access to in the last year! 

If you have a Team membership, you can add as many people as you want to your team for one flat rate. That means everyone can access these benefits. 

If you are a Service Provider, as part of your membership you can also add content to the Service Hub, where our members can find out more about you, you can share resources and more.  

Freelancer members also get a listing in our Freelancer Directory  

Considering Membership?

Individual membership

This is free if you are between jobs, but otherwise starts from £70 + VAT per year.

Team membership

This allows you to add as many members as you wish from your organisation. Prices start from £150 + VAT.

Free webinar training for AMA Members

So many brilliant things to take away from this great webinar. Lots to think about and implement.

Becca Charman, Marketing and Development Officer, Slough Libraries, Slough Borough Council

Webinars are free for members. Members get discounts off our other events, like in-depth workshops and conferences. We programme and release more content on a quarterly basis. 

Free training for members included:


  • Getting to Know your Online Audiences 
  • Getting the Job
  • PR Planning


  • How to Evaluate your Marketing Campaign
  • Make great Video Using your Phone
  • GDPR


  • Dealing with Imposter Syndrome
  • Google Analytics 4
  • Using Google Data Studio
  • Digital Exclusion and your Audiences


  • Visualising Data
  • Bossing Digital


  • Sustainability & Marketing


  • The role of Marketing
  • What Audiences Want 
  • Create an Evidence Based Social Media Strategy


  • Brand, Messaging & Position 
  • Engaging Emails
  • Objectives and Planning
  • Setting Better Boundaries


  • Blended Digital Marketing
  • Evaluation & Reporting 
  • Understanding UX


  • Be a Great Line Manager 
  • Understanding SEO


  • Setting your Goals for 2023 
  • Subtitling Digital Content
  • Budgeting, The Basics 


  • Cost of Living: Tone of Voice & Comms
  • TilTok – come with your questions


  • Getting More from Google Ads
  • Building Stories for PR
  • Diversifying Audiences 

Free regional network meetings 

 With so many friendly arts marketing folk to share experience and knowledge, I do most of my learning from talking to my peers from a variety of small-scale and large arts organisations, from museums, to dance companies, theatres and visual arts. That’s the real marketing mix.

Crayg Ward, Communications & Membership Co-ordinator, Theatr Clwyd

For each region across the UK, you have a local Regional Associate. Your Regional Associate hosts networking meetings which are free for members to attend, to get together and share experiences and learning.


  • SCOTLAND: East Scotland, West Scotland 
  • WALES: North Wales, South Wales 
  • N. IRELAND: Northern Ireland
  • ENGLAND: East Anglia, London, South, South East, South West, East Midlands, West Midlands, North West, North East & Yorkshire 

close up of people listening in a conference, with notebokos and pens in their laps

Free resources 

AMA produces AMACultureHive website, which is full of case studies, interviews, research and other useful information which is free and open to anyone, not just AMA members.  

AMA members get extra resources on the AMA website, specific to AMA events and membership. This includes things like video highlights from AMA events, detailed research drawn from AMA membership, and the Journal of Arts Marketing (JAM)

We produce JAM twice a year and have recently made it a digital publication. JAM compiles interviews, case studies and thought pieces from members and the wider sector. Members also get access to all the back issues of JAM. 

Member Discounts 

We offer member discounts on our workshops and events.  

AMA workshops are more interactive and intimate than our webinars – and are £55 for members, and £75 for non-members. 

Workshops in 2022 included:  

  • Plan your Social Media Campaign 
  • Copy That – words that work 
  • Create Great Social Media Content
  • Understanding Analytics
  • Building Your Anti-Racist Culture

Events in 2022 included: 

  • Inclusivity & Audiences Day – members saved £50 on non-member rate 
  • Digital Marketing Day – members saved £120 on non-member rate 
  • AMA Conference – members saved £200 on non-member rate 

Other events AMA ran regularly prior to the pandemic included Copywriting Day. 

Pairs of people networking

Three smiling global majority speakers at an AMA event

Affinity Groups 

Affinity Groups are safe spaces to activate and raise the voices of members who have not been ‘seen’ within our membership.

The first group to launch will be for AMA members who self-identify as Melanated Global Majority. In-person and online events are currently open to book onto for interested members to find out more & how to get involved.

three people sat at the front of empty auditorium, talking and prepping for a talk

Freelancer Directory 

AMA has really been a lifeline for me (and I believe many others) during these difficult times and the work you all do is really amazing!

Gabriele Neuditschko, Freelancer

Freelancer members can list their services in our directory, and members (as well as the wider public) can search for freelancers in their area and the services they provide. 

Service Provider Hub 

Service Provider Members can list their services in our hub, along with content, video profiles, references and more. Members can search for services in their area, and view events and more that sector service providers make available. 

A man and two women standing and chatting at a tall table