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Become an AMA member

The AMA membership is made up of over 2000 members. Our members work in marketing, communications and audience development across cultural organisations including art centres, theatres, museums, galleries, festivals and more.

You can join as an individual member, or you can join as a group of 4 or more. We also have memberships designed for freelancers, and small organisations – with ten or fewer staff and classed as a ‘micro-entity’ by HMRC.

“The AMA connected me with leading minds and expertise on audience development and leadership through the Future Proof Museums programme and supported my growth in confidence to work towards achieving my ambitions…. They platformed my voice and my thoughts, challenged and stretched me to push through my barriers and reflect on my future trajectory.”

Thanh Sinden, Museum Detox

Benefits of AMA membership

Get training, support and new skills

  • Member discounts on training and events
  • Priority booking for our most in-demand events
  • Discount for member organisations advertising jobs
  • Plus member-only training

View current training programme

Get resources and the latest thinking

  • Member-only resources on our website
    • video highlights from past events
    • online training videos and tools
    • templates and toolkits
    • member research: coming soon
  • Copies of JAM (Journal of Arts Marketing)

Visit AMA Member Area

Network and connect to our community

  • Free regional meetings for members
  • Connect with your regional Member Representative
  • Freelance directory
  • Email discussion groups for freelancers and Small Organisations

Find your member representative

What level of membership is right for me?

Individual membership is based on career stage, and is staggered from £75 +VAT. Group membership starts from £418+VAT for a group of four people.

Freelancer membership is £70+VAT for 12 months and includes a listing in our freelancer directory, access to our freelancer email discussion group plus event discounts, member resources and free regional meetings.

Small Organisation membership includes individual membership for one named person and event discounts for two named colleagues, for £150+VAT per year.

If you’re  not sure which membership is right for you, Matt and Ciara in our membership team are happy to advise: call 01223 578078.

Member Stories

“It’s a great platform and network… there’s a whole lot of learning that can be done through the AMA.”
Matthew Lawton
Communications Director
National Theatre Wales

“My predecessor left a note saying the first thing you must do is join the AMA so I did, and I’ve never looked back.”
Susie Biller
Head of Communications
Kettle’s Yard Gallery

“The AMA has helped me develop my skills and my career through the things they offer”
Lowrie Johnston
Head of Marketing & Communications
Theatr Genedlaethol Cymru